Importance of Allinanchor text

Let’s see some in depth link analysis today.
You are aware that the number of links to a particular website is very important in deciding it’s SERPS position. But how important and what are the metrics that measure it?

Well, the links command on Google(link:website) will give you the number of inbound links to a particular website. The more the number the better the rank – right?

For example, searching for link:www.yahoo.com will give the total number of websites that link to yahoo.com.Linkers as i call them.

Now let’s dig a bit more into it.According to Google, Quality links matter the most when counting inbound links. You might have read this in their official documents.
Hey what’s with quality links? All of the links to my site are quality ones – aren’t they? After all only I’d know how i managed to collect them.

Well, a small clarification there. By quality links google means a lot of things.Yea a lot.
Here are a few meanings of “Quality Links”.
- Links from old domains, the older, the better.
- Links from primary domains, .coms and not .infos(spam spam spam)
- Links from high PR site with authority.
- Links from .gov and .edu sites and,
- Links with the correct anchor text.

Today, I’m gonna explain about the last one. Anchor Text.

An anchor text is the text used to link to a site. (That’s why John Chow insists you to link him with the text – “Make money online” see…how evil?)

And Google thinks that links that suggests the correct anchor text, weighs more to your credit.
Suppose you have 10 sites that link to you with the anchor text “here”, and 5 sites that link to you with your anchor text “make money online” and suppose your competitor has 10 sites linking to it with the anchor text “make money online” while 5 others link with the anchor text “here”, then it is likely that your competitor will rank you high for the search keyword “make money online”.

So it’s high time that you asked all your friends linked to you to change their anchor text to your keyword, rather than “check this out” and “here” links.

The Allinanchor command (allinanchor:keyword) will give you the number of websites that uses the particular keyword to link on their webpages. Here’s a video tutorial by Gareth Davies on the importance of Allinanchor text.

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