Importance of footer text in SEO

Read further only if you are serious about SEO.
Have yo got a footer text on your blog? Most of you do.

What’s a footer text?

The small code of text you see below your blog template.
Well, it isn’t always small text. That was the old times. These days, we have wordpress templates that have large footers.

You thought this is just an “out of the box” thinking eh? Not really.
In SEO, footer text carries some importance.As much as the link density on that page.If you have read my earlier post on what’s a best SEO friendly layout, then you might have noticed what i said there.

- The last and the first thing a crawler sees is the most important thing to you.

So the first thing a crawler see is your header image/links/about you url? Well, I’ve also talked about how to keep things in place and without re-arranging and how to get crawlers crawl the best portion of your page.

So, let’s talk more about footers and how they will help you rank high?

Footers are of two types(as of now.)
1 – The traditional small text footers(like you see here) mostly with the copyright text and a few email links etc.
2 – The bigger,evident web2.0 style footer text with category links and content.

If you have the first type of footer – nothing wrong.In fact it’s easier to tweak to a crawler and get our stuff done.But if you have the second type of footer(web 2.0 style), then you have an advantage – you attract the crawlers as well as human visitors – the golden rule of SEO!

Be it first or second type, what you should be bothered about are the following things.
- Is your keyword present in your footer text?
- Is there a link with your keyword?
- Is there the right keyword density within your footer text?
- Is it clear and evident to your human visitors?
- Does it look spammy?

Now you’d have got an idea on what’s important in a footer and what’s not.
In the footer text – please avoid special characters and unwanted content.Like the copyright notice.Instead, please add more relevant content.A footer text is as imporant as your body text content.

So i would not recommend a footer text like this – “ Copyright – 2007, Your Address, and your Signature damn it!”

Instead i would recommend this – “, Your keyword or your blog description with your keyword with a link to one of those most important pages in the blog.”

So you get the idea.If possible, keep the category links at the footer, this will help the crawler know what the stuff is on your page.This s because, crawlers give more or same importance to the footer text(or what they see last on the code) than the content on the page.

Now it explains why a web2.0 styled large footer is preferred to a traditional style copyright statement right? But if you have one panic not. Just change it to a well drafted statement embedding your targetted keywords and links or categories even.

So much for an evil tip on How to rank high on search engines. :D

44 Responses

  1. That was news to me Mani. Thanks!

    Well I guess it makes sense. Because in reality, the first impression and the last impression made by a particular subject makes the most remembered impression.

    Pretty cool!

    Mohan’s last blog post..Knol… from Google. Art thou game?

  2. thanks for the tip Mani. I didn’t know this. by the way, is not found

    ravishankar’s last blog post..FireFox Add-ons that I use

    • Mani Karthik

      Ravi, Thanks for the heads up. I had done a recent server change and some posts have been missed out. Am fixing it soon.

  3. vow, its cool that you link to my latest blog post. would you let us know about the plugin / how to?

    • Mani Karthik

      The plugin is called – “comment luv”. Google for the latest version. I have an earlier version running.

  4. This is definitely an approach i had no idea about. But someone else mentioned the obvious which is this makes perfect sense. Thanks for your insight.

  5. Great Blog. I have started r eading your blogs on daily basis.

  6. Great Blog. I have started r eading your blogs on daily basis.

  7. Thanks Mani, I actually got this one right.

  8. Please tell me we can do this for a blog on

    • Mani Karthik

      Why not Ankit, this is applicable for too. Use it cleverly in balance with other on page metrics too, just including your keywords in the footer may mean nothing.

  9. Won’t putting links at the bottom of each page result in a duplicate content penalty? eg. I’ve noticed that the same footer is on each page of this site.

    • Mani Karthik

      Of course not Jeff. Duplicate content results when there are text copies / content copies of the same information. i.e very similar pages with same or similar text. Same articles being represented as Archives, Tags etc.

  10. I’ve never really thought about footer seo, just really accepted what you are given. I will put more thought into it in the future, thank you.

  11. Viraj

    there is a typo on this one

  12. Excellent information. Didn’t think much about the footer text until now. Much appreciate the sharing on this topic.

  13. Nice share..Then i should change my site footer too.Thanks for advice :)

  14. thx for the information it’s usefull!

  15. Very interesting. I didn’t know that you can place footer that is longer. Like you just said. Great tip!

  16. Nice Tutorial on footer importance. thanks for sharing valuable idea.

  17. already changed my footer, we’ll see how it goes.

  18. Seo footer links are good upto some extent and it may harm you if 100links rule in not followed in the page.

    I had seen this thing in

  19. Nice info, thanks! ^_^

  20. It is really nice article. Thanks keep it up.

  21. Great!
    Thanks a lot for sharing such a nice informative article,very helpful.

  22. Hi,

    I think I read this post about 2 years late. So what do you recommend now?

    Thank you for the post.

  23. I decided to change my footer and i found this info right away, thanks a lot Mani!

  24. Mani, thanks for the article. I was about to comment about a possibility of the info being outdated, but noticed the Update note. Thanks anyways. Will “like” and follow. Alex.

  25. its a good article ..keep it up