What happens when you have changed or moved pages and you still get traffic from Google for those pages? Users end up in 404 Error pages – which doesn’t look attractive at all. It could prove fatal to you. The user may simply get a bad impression about you and may quit visiting your domain for ever.

Here’s how you can get over it.

Create a custom 404 Error page. Yes, you knew it already – so what’s the deal?

Instead of creating a 404 error page with a creative tag line, why not suggest the visitor an alternate page or a list of related posts based on the search query he made?

Here is a plugin from Wasabi that let’s you show related posts based on the search query by the visitor on your 404 pages.

Talk about – increasing page views on the blog.