This is an interesting case study for everyone.I hope my readers from outside India give me their sincere opinion on this and not dodge the question. Here goes.
Recently, at a conference I remember the CEO of a popular Indian SEO company proclaim that their company ranks high on Google for the term “SEO India”. And this should show others how good they are and what great deal of business they do.
Honestly, this seemed like a baseless statement to me because, for any SEO company, ranking high for a particular term cannot (underline) bring them real business. I’m talking about real good, genuine, healthy business. From my experience, I’ve learned that good business always come from referrals. And for referrals, there needs to be an incredible amount of credibility towards the company. By just ranking high for the term SEO India, can give you probably one time clients, but if you lack in quality, that’s the end of it. For it’s a service not a product we sell.
And I’ve enough reasons to think that company’s that boasts of ranking high for the term SEO India are bogus themselves! First off, the term SEO India, as suggested by the CEO gentleman itself is not a popular word among clients (US and UK predominantly). Because of the poor quality of services offered by many SEO companies in India, there is a widespread belief that all SEO’s in India are weak, which is not true.Yes, there are weak ones, but not all are.
Out of all my clients that I deal with today, almost everyone (this is shameful) has had a bad experience with an Indian SEO. The common issues raised are that, the so called “professional SEO’s” does not reveal to the clients what they do with their site. They don’t tell them where they are sourcing the incoming links from, they don’t tell them why they are using a particular keyword on the meta tags, they don’t even tell them what they should do with their duplicate content on the site.
I’ve heard this issue with many clients and I think they have all good reasons to complain that Indian SEOs are poor quality. Now, if we further investigate into this problem, we can find some interesting equations.
Normally when a client wants to outsource their SEO work to India, they’d normally go googling. And they are likely to go ahead with the first few companies that they find on Google ranks. The problem arises here. Out of the top rankers for the term SEO India, on Google, many so called “professional” companies use keyword stuffing and hidden text to make it to the top.
Why that frown on your face? Check it out yourself. I don’t want to take names but it is disappointing to see that even in the top results, many of them use the words SEO India, SEM India, SEO company India and many similar keywords either extensively on the top header, in the ALT tags, in the title, more like spam often repeated and in lines with black hat methods.
One simple question here -
If these companies will do such kind of unethical SEO practices to get better ranks themselves, would not they do similar unethical strategies to the clients?
Indeed they will. Now, that explains it all. Doesn’t it ?
Okay, coming back to my readers outside India, I’m just curious to know, what keywords will you use to search for an outsourced SEO firm?
Google Trends shows that nobody outside India uses the search term “SEO India” on Google. Absolutely none. My opinion is that it is the SEO firms in India that are competing among themselves to rank for this term (See the number of ad results on Google), and not any genuine potential client. He might be searching for other keywords but definitely not SEO India. In order to test this out, I’ve changed my title tags and metas to feature the keyword SEO India, I’m just curious to see how much traffic this change is going to bring?