Indexing frequency can be explained as the count or the number of times Google or the other search engines, visit your website to index your content.
And, the higher the frequency, the better you chances for a better rank or your importance in the SERPs.
Can’t believe? Neither did I, once upon a time.
Well, do you know that the best and the top blogs on the internet gets the best indexing frequencies? That is the content published on them gets indexed quicker that anyone else and gets more importance on the SERPs. Examples are TechCrunch.com and Problogger.net.
Content published on TechCrunch and Problogger gets indexed in minutes. The closest we have measured is like around 8 minutes or so. Yeah that’s right, when a content is published on Problogger, it is very likely that the next moment it is on the SERP’s.
At DailySEOblog, I’ve seen content indexed in 30 minutes or so, which is good.
Now the point here is that, if you are writing the same content as the above blogs, like for say example a movie review or so, it is highly likely that even if you have better content, TechCrunch like blogs are likely to get higher on the SERPs.
So they clearly have an edge of having the crawlers index them faster.
Now, how can you get this edge? How can you make crawlers index your content quicker as well?
1. Rapidly changing content.
2. A good sitemap structure.
3. Good pinging tools.
4. Good meta tags that tell the crawlers to visit more often.
5. Easy navigation structure.
Well, so many other factors as well. But these are the best of them I’d say.
Essentially, if you have rapidly changing content, that is made available to the crawlers through a well maintained and updated sitemap, that itself should take care of the problem.
For maintaining the sitemap, of course you’d be using the AllinOne SEO plugin right? That’s a good one.
Also, make sure that you have a regularity in posting. If the crawlers find that your content is being updated on a regular basis, like daily or hourly, then they will set their crawl frequency(if not manipulated by META tags) to hourly or daily basis, however it is followed on your site.
This is exactly the same reason why blogs have an edge over static websites. It is easy for crawlers to find a pattern in your posts and hence they find it easy to follow the pattern.