The Wikipedia says,

Social Media Marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks such as MySpace, Facebook, Bebo, YouTube, Dailymotion, Hi5, Gather.com, social web applications (webapps) such as reddit, Digg, Stumbleupon, Flickr, iLike, Wikipedia, Squidoo, Last.fm, Twitter, Eventful, ePinions and others as well as within 3D virtual worlds such as Second Life, ActiveWorlds, Moove and There.com.
The goals of each SMM program or campaign will differ for every
business or organization, however most will involve some form of
building an idea or brand awareness, increasing visibility, encouraging
brand feedback and dialogue as well as to possibly sell a product or
service.

Now, whether you are a social media enthusiast or not, I know for sure that you’ve been using either Twitter or Orkut or Facebook or Linked In just to name a few. So essentialy all of us are hooked to social media one way or the other.
Now, who are the guys who really benefit from social media marketing? Of course, the big guys who are successful in marketing their ideas, their products or their brands (and mad some fortune on it).

Let me be honest with you my friend, I really don’t think the so called A-Listers are worthy enough to be in the social media networks. I mean they shouldn’t be included.

Because,

1. They are mostly confined to a small group of like minders who have vested interests in selling their products and services.
2. They never are honest to so called “no-vices”/common blogger.
   You have to pay them to get a consultation, damn it !
3. They never reveal.
   I understand when Mandrake says – “Magicians never tell”, but over here?? C’mon this is no magic. We are here for sharing information and having fun (I’ve no clue how, but yet, that’s the whole concept).
4. They don’t approve you as friends, while you keep trying.
   Ever heard of someone being invited by an A-Lister into his network? I bet never.
5. They are not here to participate but sell their stuff.
   While the whole idea of social media is about building communities to share knowledge, here is a guy who comes in to sell his e-book !
6. They belong to their own mafia. LOL
7. The rich get richer, the poor get poorer while they are here.
   Not blaming it on them, but yes it’s a fact.
8. A-Listers have a heavy attitude.
   None of them thumbs up or Digg your article, do they? While you might be doing it on their articles daily, to get their appreciation, lol you silly boy !

So there you have it. All the reasons you need to know that the real losers in Social Media are the A-Listers. The Social Media as such belongs to the masses and the crowd, and there’s no stopping them. We belong to the bigger chunk of the population on the Internet, and not the group of A-Listers who are here to sell their products and make you buy their e-books.

Three cheers to the true spirit of social media !! Down with the A-Listers !

Image Courtesy istockphoto