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Google awards sitelinks to more sites

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More and more websites and blogs are getting the google sitelinks these days. I’ve noticed some of the popular ones being awarded the sitelinks, which were not having them earlier. I’m guessing this could be as a result of a recent tweak in the google algorithm.

Daily SEO blog - Sitelinks

My guess is that the sitelinks are appearing only for direct searches for the sitename or brand. Like “Dailyseoblog” or “labnol” or “andy beard”.

Google seems to have tweaked their algorithm probably in the belief that one who searches for the particular brand or blog name is likely to already know about the service/product and it makes more sense to provide the searcher with relevant information from the blog/site.

Since Google have introduced the “Search Box” feature where a search box appears directly in the search results for that particular website, I think the next step will be to reach that point – to have the search box in the search results itself.

Google Searchbox

An interesting piece of info here. If you search for “John chow” (who you already know that is kicked off Google SERPs), you’ll get Johncow.com with the sitelinks. Cool huh?

John Cow or Chow?

So far, I’ve seen many popular Indian blogs to be awarded the sitelinks, like Labnol, Kiruba, Clazh, Reviewsaurus etc. Have you had one too?

Meanwhile if you’re looking for information on sitelinks, check here.

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Written by Mani Karthik

Blogger, Web / Social Media Enthusiast & SEO with Flip Media. I'm always on the learning curve. Love to meet new people, feel free to befriend me.

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11 Responses

  1. Hey Thanks for letting me know about this! I wouldn’t have come to know about this…..without your post :)

    Damn! I feel a little good that GOogle was kind enough to give me the sitelinks :)

    ReviewSaurus’s last blog post..Vista or XP ? SaveXP stats show that it’s XP!

  2. Mani Karthik

    Google wasn’t kind at all. You deserved it probably? LOL

  3. so they shifted again! okay then, i wish everybody a GOOD LUCK =D

    my discovery’s last blog post..Blog’s Downfall

  4. yea even I noticed that for brands more than blogs.. any tips on how to use it for some seo benefit mani?

    maneesh’s last blog post..Unneglectable List of Top 30 Web Hosts

  5. The sites you mention do not have any number of visits. If you try to search without being logged in to Google, you should see a different picture.

    As far as I have understood from others, this is just a number that shows how many times YOU have visited this specific website. And it only happens when you are logged into Google.

    So try it out a little and report back what you find.

    Svein Wisnaes’s last blog post..No respect and no credit for photographers?

  6. I am sooooooooooo sorry! You are totally right! I totally misread your post and was thinking about something else. :-( Just shows you need to really focus when you read a different language…

    Svein Wisnaes’s last blog post..No respect and no credit for photographers?

  7. Hey…. this is awesome… one of my niche sites is word1 word2 word3…. so when i get ranked for number for word1 word2 word3 hopefully google will give me a sitelink since my niche site is the keyword searched.

    Breakaway’s last blog post..Welcome to the Link Building Bible

  8. hi mani, after reading ur article i was glad to find that google is actually showing sitelinks for my site as well :) but it is showing some junk links too which i dont want there. i did try bloking those links using the webmaster tools, but they r still showing up. any better ways?

    • Mani Karthik

      Sandeep, you can use robots.txt to nofollow the specified pages. Also you can use the meta information to nofollow,noindex those particular pages.

      Although there have been reports that Google have been showing pages that have been excluded on robots.txt.

      But I’d suggest that you try both these methods and let know what the results are.

  9. Great post! I’ll subscribe right now wth my feedreader software!

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