Hey, have you ever checked out those SEO firms claims on the features page? I always make it a point to thoroughly go through all those points mentioned in those sites, particularly the “We do it all” segment.I mean clients too should go through this and let me tell you there are a few things by which you can easily mark out a fraud guy from genuine.
Recently, been to a popular SEO firms website who claimed to do “everything SEO”. Curious enough, I checked their features page to get an idea of what exactly dos they mean by saying “Everything SEO”.
Well, basically what the guys have done is, put in everything they could find as SEO and arrange them randomly in the features list.
One interesting feature list went something like below –
We do all SEO services.
- Search Engine Submissions
- Link building Experts
- Google Pr Rank Increase solution
- Paid Inclusion solution
- Software Marketing
- Meta tags
- Title tags etc..
Brilliant isn’t it?
More than half of what’s said there is BS and is in no way related to SEO.
You see there is a common misconception in peoples mind about SEO. The reason is that many people give their own definitions of SEO and SO services. For instance take the elements discussed in the above list.
Search Engine Submissions – I’m assuming it means submitting your site to Google/Yahoo/MSN etc. Though it sounds interesting to a client who wants to get his post atop search engines, the real catch is that he is paying the SEO guys for doing nothing.
Search Engine Submissions are no longer valid. In the sense that there are smarter, assured and safer ways of getting indexed and there is no need for submitting to search engines. And even if you are keen on that, anyone can do it in five minutes. So what’s the point in paying someone USD 500 to submit our site to search engines?
And directories are so old my friend, nobody uses them except for spam and unacceptable content. Of course there are the great directories like BOTW and V7, but none of them carry any weightage nor can they help you earn search engine rankings. As a matter of fact, many of the directories are banned from Googles index.
And if you are keen on paying for directories, anyone can use the Yahoo directory. Who needs a “professional SEO” to show you how to?
And of course there is “Paid Inclusion solution”. I’m assuming it’s a SEM/paid marketing that the SEO guy is referring to. Now, wasn’t that called SEM and not SEO? If you are going to pay someone to get you “top ranks” (well, almost) then why do you need an SEO? Hire an SEM company in the first place, they’ll manage your funds properly.
So essentially, I find that many professional SEO guys are limited to doing things like directory submissions, meta tags and link exchanges. All of them makes no or little sense to SEO.
The real or toughest part of SEO is to think like the search engines and frame a strategical approach to take your site to the next level gaining it respect, authority and popularity. Everything else will follow.