Before reading this article, you might have to check this article here by Rand, where he is suggesting 10 questions to the search engines.
I had replied to it over here with two more questions from my side to Google and here is Matt’s reply to my questions.
Well, basically I was trying to ask Google about sitelinks. I wanted to know from Google as to whether they would give us more control over the sitelinks as many of the links appearing there are not relevant.
We had a discussion on DailySEOblog over sitelinks over here once. Where we had discussed on how to control sitelinks using Google webmasters tool.
Okay now to the problem.
In the SEO Moz thread, I asked Google if they would give us more control over sitelinks. What I intended was that, we needed authority on the Google webmasters tool, which enables us to decide what links appear and doesn’t appear. The “and” is important here.
As of now, you can use Google webmasters to “block” any link that has already appeared on the sitelinks. But the main problem is that the sitelinks appear “automatically”. If there is a wrong link (Ex: – Title of your about page and link to an article page), then there’s nothing much you can do about it other than to block it and wait for another replacement.
For example, in this image -
All the links that appear are automatically detected by Google’s robots. ( In this article about sitelinks
, we discussed on how can we control the sitelinks by understanding how google detects the sitelinks. )
Many of the links in the sitelinks are either high traffic
ones, or more linked ones. Even though we are not sure on what exactly are the metrics that go into decide a sitelink, there is a pattern you can see there.
I want to make this clear to Matt and Google.
Yes, it’s cool when the bots automatically detects the links and puts it up on the sitelinks. But the problem is when irrelevant links appear on the sitelinks.
If it is a blog, bots may select a high traffic article (that’s what I see in my case), but that may not be something I want to feature on the sitelinks, instead an about me page may be. But as of now, I don’t have the privilege to decide a page appear on the sitelinks. In effect, you don’t have the control over sitelinks.
As of now, random sitelinks appear, and if you find something irrelevant, you block it and may be…may be…a relevant link replaces, but sometimes it could also be an irrelevant link.
I think Google’s theory/algorithm of picking up sitelinks based on popularity/linking pattern/traffic may work best for static websites but for blogs and websites with new content thrown up every second, I don’t think it is relevant.
Sitelinks are good as it is, but certainly not in the best shape, as it should be.
Here’s my request to Google,
Guys, Webmasters spend a lot of time and effort tweaking every minute detail on their websites to make sure that they deliver the best user friendly and informative website. If you think meta descriptions and title tags should be controlled by webmasters, I see every reason to argue that sitelinks too should be made available for editing by the webmasters. And, that’s total control. Yes, you can always decide as to which site should have it and not.