A better written title is half the job done.
Titles would be the most important SEO factor I’d chose if you’d ask me to select one important factor that directly affects your SE ranks and at the same time takes care of your readers “likeability”.
While it’s a fact that the same title cannot (mostly it does) satisfy both your readers and the robots alike, let’s attempt to get as close as we can to that level.
Why cannot titles be as good on SEO and users?
- The reason is that the two are entirely different. For SEO, you might have to use keywords extensively, to the level of repeating them to gain your edge on the search engines. While as for users, they don’t necessarily need to enjoy your SEO “tricks” where you’d put your keyword first, then your secondary keyword etc..they don’t even care what your keyword is. They like titles that are attractive and has a meaning to it.
So, when you want to write meaningful titles while not losing out on SEO, what do you do?
- Guess out all the variations you can think of your primary keyword.
- Use Delicious, Digg and other social bookmarks (food for thought*) to find out what are the best alternative (sometimes original) keywords for your primary keyword
- Find out stories related to the primary keyword that are most popular on the social media sites (more food..)
Now, logically analyzing the above, draft an attractive copy embedding the keyword while ensuring a fancy title. i agree it may sound lame, but when you are in situations that are likely to look stupid on you, I guess the lame way is the best one out.
This way you can ensure that –
- You use the crowd power and folksonomy to pick up the most popular keywords, so you are not using anything out of this world or out of your imagination. It’s there and liked by the crowd.
- You are likely to write a better looking and acceptable copy without letting ooze out your creative juices!
- You don’t lose out on SEO, as you’ve done a better and up to date KW research.
As for the other times, when you have the luxury of drafting your own titles with the unique content you have, I’d say, forget this tip, but in difficult times, try it, see what difference it makes.