So you know that footer text is a good real estate option in SEO. And you’ve been placing your sitemeter button and credit texts there. Some of you are clever I know, you have that “natural” looking two lines to text there with links to totally un related websites! Guess what, I have some better alternatives for ya.
- Place the “unreached” yet important categories at the footer
All your categories are likely to be there somewhere on the sidebar or above the fold right? But not all of them gets the same focus and visibility. If there are cetegories that are not getting the right visibility as it should, try placing them in the footer. They are likely to get crawled more, and may be you can get some long tail keyword traffic from them.
- Place your pages at the footer
Sometimes, pages take a lot of space above the fold, and you don’t really need to place them there (no thumb rule here). In some cases, it might be a better idea to place your pages at the footer. Especially when you want only the search engines to absorb the data from them. Ex:- A technical blog which has an “about us” page that has information on what the blog is about.
- Place your less-viewed posts at the footer
It’s also possible that you have excellent articles that you thought will be the the “next viral article” when you wrote it, but unfortunately something went wrong and they didn’t get the focus you planned. Now it’s time to
- Place an “About me” article
“About me” articles are a great way to squeeze in those crucial keywords and make a natural text rich space. So utilize it. Write about what you are doing and what you are blogging about (food for thought!)
- Place all your low page rank articles
So you know that there are some articles that are low page rank compared to other articles. Of course that doesn’t ,mean that they are completely ignored, but if you think they have the potential to get some traffic from Google, why not pass some link juice to them by linking to them from the homepage?
Still don’t get the idea? Ah! Forget it.