Quick SEO Tip – Leveraging on high traffic keywords through older posts

High traffic keywords are always an addiction. Write a good, optimized copy targeting the high traffic keywords and sit back enjoy the traffic coming in.

But it’s also a fact that many of us don’t prefer to write content for the spiders, rather write for the users. I mean, how often can you write copies calculating the keyword density metrics (although they are irrelevant these days) ? It’s so boring.

But there is a work around to this. Write genuine articles for the users, but at the same time target the search engines and the high traffic keywords. Here’s how.

How to target high traffic keywords, without affecting the readers

Step 1 -  First off, using the Google Adwords keyword tool, find out the top traffic generating keywords related to your niche.

Step 2 – Go to your older posts, sorting them by the following criteria.
a) Page Rank – Find out the ones that have comparatively higher page rank, pick those first.
b) Text and Images – Select those articles that has lot of text and images used.

Step 3 – Go to the post and edit it either using “All in One SEO plugin” options OR the normal edit mode.(See screenshot)

Step 4 – Now replace all the image alt tags and title tags with relevant keywords related to that article and which are more inclined to the high traffic generating keywords.
Ex:- If “Tourist help” is the high traffic keyword related to tourism, you might want to select an article related to tourism and add the keywords in it.

Step 5 – Reformat the page title (Noted 1 in screenshot) and optimize it for the keyword.
Ex:- If your older title was “My traveling experiences”, you might want to change it to “Tourist help – tips and advice from a veteran traveler”

Step 6 – Additionally, you might want to change or add relevant keyword specific title tags to all the links in the article.

Step 7 – Also, it might be a good idea to add the relevant keywords and meta description. (Don’t spam, make it very relevant to the content you have)

I’ve found that if you do this to older posts that have gained some page rank and link juice already, they are likely to give you some search engine traffic.

And the advantages are that -

- Since your regular readers might have already read the article, the title change won’t really bother them.

- The older articles are probably getting traffic ONLY from referrals and search engines, so this is the best way to cash in on it.

While doing the editing just make sure that, you don’t edit the permalinks. Careful.

Possibly related SEO & Social Media Articles

• SEO Tool to find top traffic generating keywords for your blog
  For those of you bored with the Google Traffic Estimator tool, here’s a nice little SEO tool that will help you find the top traffic generating keywords related to your niche of your blog/site. Let’s say you have a blog that deals with “Web designing Orlando”. You got to find the top traffic generating keywords [...]...
• 5 SEO Tips to ensure a first page rank for your blog posts
  Search Engines love blogs. And we all know it well, which is the reason why we have blogs either on blogger.com or on self hosted WordPress. But when everyone had a new blog, then wouldn’t the advantages be cancelled out equally ? Probably yes. Only blogs that have managed to gather up some moss..err..the authority [...]...
• Refresh your dead posts optimizing them for Search Engines with Wordpress 2.7
  So you thought Wordpress 2.7 is all about the smooth looks and the cool icons, huh ? I did for a moment. But not too late, I found out that there are some nifty options available on Wordpress 2.7, that will make your life easier. I mean if search engine optimization for wordpress was easy [...]...
• The hidden traffic in long tail keywords
  Alright, this is for all those who are complaining of low traffic and bleak revenues from their websites and will do anything to get the top three ranks for their keywords. Read on… Well, somehow most of us have the “notion” that SEO is all about getting top ranks for the first three/five keywords for their [...]...
• How can combination keywords help you build your traffic
  Are you on the 3rd / 5th page on Google for your desired keywords? Like, you blog about “How to make money online” and you don’t show up on the first page on Google? Pretty bad situation isn’t it? Well if you are worried that you are not on the first page of google for your [...]...