This is second post in the Link Building Strategies series.
What do you think about Interviews? They always pass some value to you right ?
Interviews are no big deal on the internet. If you have a brand to show off or have done something remarkably different, then you are a candidate for interview. The interesting thing is “what is considered remarkable on the internet ? ”.
I can give you some examples.
- You started a blog just 2 months back and got incredibly popular on Digg with a few stories sky rocketing your traffic. No one knows how you did it.
- You are there on all the social media channels, and you are in constant contact with Seth Godin, Darren Rowse, John Chow and the A listers. You get replies from all the A-listers too many often on Twitter. (wow!)
- Your blog is only 3 months old and you have >500 backlinks and a Google Page rank of 5 !!!
- You are a guest writer on all the popular blogs and your avatar flashes right next to the A-lister.
Well, all I was trying to say is that in the blogging world, there is nothing that will keep you from being an expert (and being interviewed thus). There is a piece of cake for everyone.
And the point I’m trying to explain is that, if you want some quick quality backlinks, interviews of the bloggers are the best strategy to deploy.
It goes like this.
- You frame a series of common questions.
- Email all the popular bloggers (strictly based on who you think is popular and whose links you want) with a friendly message that you are doing a series where you’re interviewing the “most popular bloggers” on the blogosphere.
- On approval, shoot your email template with the questions.
- Get the answers, publish on your blog.
- Reply to the blogger saying the interview is published, with the article URL.
- Don’t forget to ask him if he’d like to let his readers know about the interview. (That’s what you’ve been waiting for!)
Whom should you select for interview?
- Bloggers who have achieved something remarkable. (Like the list above)
- Bloggers with a good reader base (So you get all their attention)
- Bloggers with a good Page Rank. (So you benefit from it)
- Bloggers who are not the regular A-listers (They would’ve done 100 interviews earlier with bigger labels that they could easily turn down your offer)
- Bloggers who are publicity hungry. (That might cover all the upcoming bloggers.)
What you get from interviewing them?
- Backlinks from all of them (They would all be authority blogs of some sort, so I can’t think of a good reason why one backlink is better than 100 ordinary links.)
- Popularity shared from the interviewees readership base.
So, essentially, Interviews are a great way to get some quality backlinks.
We might not end up getting 300 backlinks as with a social media article or rank list, but in this scenario, since we are “targeting” the top notch blogs with some authority, even though they might be less in number, a few good ones are better than lot of cheap ones. Like backlinks from 10 PP 6 blogs are better than 100 PR 3 sites.
P.S – This strategy may sound a bit evil (may be), but that’s not intentional at all. Interviews are a great way to share knowledge and my thoughts does not incline to the idea that all interviews are done entirely for backlinks. I’ve done interviews of talents here on DSB and none of them were for the intent of backlinks, however they ended up giving me backlinks. Good. is it not ?