Link building Strategies Tip 2 – Interviews (for backlinks that is)
This is second post in the Link Building Strategies series.
What do you think about Interviews? They always pass some value to you right ?
Interviews are no big deal on the internet. If you have a brand to show off or have done something remarkably different, then you are a candidate for interview. The interesting thing is “what is considered remarkable on the internet ? ”.
I can give you some examples.
- You started a blog just 2 months back and got incredibly popular on Digg with a few stories sky rocketing your traffic. No one knows how you did it.
- You are there on all the social media channels, and you are in constant contact with Seth Godin, Darren Rowse, John Chow and the A listers. You get replies from all the A-listers too many often on Twitter. (wow!)
- Your blog is only 3 months old and you have >500 backlinks and a Google Page rank of 5 !!!
- You are a guest writer on all the popular blogs and your avatar flashes right next to the A-lister.
Well, all I was trying to say is that in the blogging world, there is nothing that will keep you from being an expert (and being interviewed thus). There is a piece of cake for everyone.
And the point I’m trying to explain is that, if you want some quick quality backlinks, interviews of the bloggers are the best strategy to deploy.
It goes like this.
- You frame a series of common questions.
- Email all the popular bloggers (strictly based on who you think is popular and whose links you want) with a friendly message that you are doing a series where you’re interviewing the “most popular bloggers” on the blogosphere.
- On approval, shoot your email template with the questions.
- Get the answers, publish on your blog.
- Reply to the blogger saying the interview is published, with the article URL.
- Don’t forget to ask him if he’d like to let his readers know about the interview. (That’s what you’ve been waiting for!)
Whom should you select for interview?
- Bloggers who have achieved something remarkable. (Like the list above)
- Bloggers with a good reader base (So you get all their attention)
- Bloggers with a good Page Rank. (So you benefit from it)
- Bloggers who are not the regular A-listers (They would’ve done 100 interviews earlier with bigger labels that they could easily turn down your offer)
- Bloggers who are publicity hungry. (That might cover all the upcoming bloggers.)
What you get from interviewing them?
- Backlinks from all of them (They would all be authority blogs of some sort, so I can’t think of a good reason why one backlink is better than 100 ordinary links.)
- Popularity shared from the interviewees readership base.
So, essentially, Interviews are a great way to get some quality backlinks.
We might not end up getting 300 backlinks as with a social media article or rank list, but in this scenario, since we are “targeting” the top notch blogs with some authority, even though they might be less in number, a few good ones are better than lot of cheap ones. Like backlinks from 10 PP 6 blogs are better than 100 PR 3 sites.
P.S – This strategy may sound a bit evil (may be), but that’s not intentional at all. Interviews are a great way to share knowledge and my thoughts does not incline to the idea that all interviews are done entirely for backlinks. I’ve done interviews of talents here on DSB and none of them were for the intent of backlinks, however they ended up giving me backlinks. Good. is it not ?
Great tip. Thanks for share !
Thank you for great link building tips. I was aware of traditional link building tactics such as directory submission, article submission, social bookmarks and I was using these methods very well. Now I’m thinking about using some other ways to build links and I’m glad I came across your article.
yea Julia, I’d say these methods are like those “boosters” that you should try once a while.
I feel like you need to become familiar first before you can start interviewing someone, else why would a famous blogger/person will be willing to give you an interview. I say initially blog comments, bookmarkings(not by you..hehe), professional networking, forums, social networking, content flow, etc..there are some of the areas which you need to start with before you can get some popularity to interview a person to get his backlink.
However the suggestions made by you here can’t be ignored Mani.
Thanks
Krishna.
Can’t disagree with you Krishna, you have to be a respectable, appreciated blogger before you can do that. But I assume we are all trying for it and have achieved it if not to the level of an A-lister.
Hi
I am not yet a blogger, but have been thinking of creating one of late. Nice tip, really good idea.
Thanks
Hi Lorne, Wow you have some great photos there ! Lovely.
what a great idea. Sometimes it can be difficult to think of what to do to try and link build. We all know how important it is but it feels sometimes like all the options have been exhausted by others and the quality of the links is less. I had never heard of this idea before and so very impressed!
thank you for those great link building tips .
Good strategy! Most posts about link building still focuses on directory submissions and blog and forum posts, but few people come up with viable, quantifiable strategies like these. Keep up the flow of good information, thank you!
nice info. but looking a great blooger isn’t easy anyway.thank you
Blogging is really hard job and link building is more hard but what you said in this post is useful for blogger
Thanks for the nice tip Mani…what if you are running a blog where it might not be appropriate to post interview posts? For example, a technical “how-to” kind of a blog where it might deviate from the purpose of the blog to post interviews.
Well in such cases where an Iinterview is inappropriate, the only way around is to bring something more closer to the content through the interview, like for instance an interview where a product/technology is discussed more than the person, who might be actually involved with.
Mani you agreed that a expert will give us interview if we are respectable blogger at some level.I want to know how they decide our popularity through PR , Alexa, inbound links please tell me.
Thanks in advance.
Hi
I have just started my blog so finding someone who has well followed blog should be a really good idea. Most people like publicity so i think this idea is a really good one. Not at all easy getting good links from high PR websites and we all know that is what google really likes.
the probleme hier that we need a solution to get more traffic to our blogs ,and it’s not simple.
Hi Mani, im becoming a real fan of you…im trying to be a continuos reader of your blog…i too started off blogging last month..just technical stuffs that comes under my knowledge limit…hope to get use of this tip one day when i start getting noticed in the web…thanks for the tip….
nice article on link building. thanks for info
This is real tutorial on link formation.
Great idea. Thanks Manni. It also gave me an idea that a similar approach can be used with discussion forums administrators/creators.
This information is very useful to me. Because I am new to SEO and also i am searched the site like on this. Here after I will follow this site for my references. Good Job.
Thank you for these very useful tips and strategies in building good quality backlinks…I am definitely going to try it myself !. Thanks again Mani!
Will try this approach but I hope I could meet blogger for gaming sites.
This is very helpful tip.
wow! what a great idea man!
Hi ! thnx a lot for your article because I’ve never seen such a good post like the one above! I have a blog but I don’t know how to get backlinks. Now that I know how, i’m going to implement it!
Really persistence and networking will get you far in the Internet marketing world. Interviews are great because everyone likes to be recognized for their achievements. Be sure to think about your questions and don’t make them no brainers. Don’t just wing it, because if you do they might look at your questions and just laugh and never hear from them again.
Research on Yahoo Anwers on what people want to know and really get to know them.
Garen