Recently, Aaron Wall had hinted about a new theory that Google favors “branding” and “brands” in its search results. (Details here) I think it was a great find by Aaron, but it was really hard to digest. Though the “theory” looked real, the proofs weren’t just enough to convince or make a point.
And today Matt Cutts have clearly washed out the doubts on this saying that its not true.
On the moderator forums, Monica Madison asked -
Can you verify that Google is putting more weight on “brands” in search engine rankings ? If the answer is “Yes” – what is Google’s definition of a brand ?
To which Matt replied that in the Google search ranking team, they don’t think about brands. They think about words like trust, authority, reputation, pagerank, high quality.
In the video Matt clearly makes the point that its the quality of your website and authority that Google sees in your niche (however small that is) as the factors that decide your Google ranks. In fact, that’s been the core message Google has been trying to convince the world with time and again.
I think that it makes sense, though its up to us (as always) to “guess” as to what authority and quality is. Check out the video.