Comments on: Google Branding theory is false – Confirms Matt

By: chris

chris — Sun, 26 Jul 2009 16:02:49 +0000

Its true corporate sites have that marketing strength to reach people through different ways.

By: Issac

Issac — Mon, 16 Mar 2009 11:30:41 +0000

i am disagree on this also. this is not true.
google wont be able to recognize the brand unless we tell them what should be the brand like.

By: Ruby Web

Ruby Web — Tue, 10 Mar 2009 15:13:00 +0000

Look guys, let’s face the fact that strong brands come with loads of authority and trustworthiness that has been built up over the years. Google might not necessarily give more weight on the basis of a brand name, but the building process that has occurred over the years is what swings it in favour of the brand.

By: Google Branding

Google Branding — Fri, 06 Mar 2009 14:23:08 +0000

Yep I was the one disagreeing with him on his post.

It was only a matter of time before Google called it a myth

-Centuryhouse.net

By: Juistin Brooke

Juistin Brooke — Fri, 06 Mar 2009 08:54:03 +0000

Very deep analysis and good thing that it’s all clear now to me. Thanks for this one.

By: Mani Karthik

Mani Karthik — Thu, 05 Mar 2009 19:19:56 +0000

I agree.. Aaron made a good observation but the conclusions weren’t right. The authority theory holds true always.

By: Agent SEO

Agent SEO — Thu, 05 Mar 2009 14:46:24 +0000

I think the reason it seems like Google places more emphasis on brands is that many strong brands also have lots of authority, followership & inbound links (which Google generally loves).

So it appears that they are favoring brands, when the fact is they are not favoring brands but instead favoring stronger domains with better overall industry reputations.

This is not to say that a mom-and-pop website can’t outrank a big corporate site, it is just less likely because bigger companies have a greater ability to support marketing, outreach, and all those things that make brands seem strong.