Matt Cutts published a new video today where he answers two questions about the Nofollow links and whether Google still consider them as ranking factors.
Q 1 – Do you feel that the widespread and blanket use of Nofollow tags is devaluing Google’s search algorithms? Examples such as Wikipedia where are links are nofollow. Does Wikipedia mean nothing to Google algorithms?
(Vince Samios UK)
Q 2 – Do Google take into account quality factors from nofollowed links when the links come from well established authority websites such as Wikipedia ?
(Jonaths , UK)
And Matt answers them saying that ,
- Nofollow links are actually a very small percentage of the entire web.
- Wikipedia links wont directly help you in any rank boost on the SERPs.
- There are lot of factors that help determine whether a site or person linking using the nofollow tag (From Wikipedia or otherwise) carries “trust” or not. If they are trusted sources, then the nofollow tag could be ignored.
- Basically the nofollow tag is a tool to keep away spammers.
Here’s the video.