Microsoft’s new search engine is Bing (Not Kumo) !

So its not Kumo, but Bing ! Yea, that’s what MS will call its brand new search engine.

So what’s new ? Just a re-branding and a new name ? No..there’s more. MS is trying to re invent the search experience altogether.

We spent lots of time listening to you, learning how you use search today and what you’re trying to accomplish with search. We found that search is no longer just a tool for mapping a keyword to a document. If you’re like many people, you’re increasingly using search to help you make decisions: from everyday decisions, like which restaurant to eat at, to complicated decisions, like which digital camera to buy or when to fly and where to stay on your next vacation.

Problem is: search engines themselves haven’t evolved all that much to address the new ways that people like you are using search today.

So today we’re introducing a new kind of search that goes beyond traditional search engines to help you make faster, more informed decisions. It will do this by combining a great search engine (with powerful new features to improve your results for any query), more organized results, and unique tools to help you make important decisions. We think of Bing as a Decision Engine.

So Microsoft calls Bing a “Decision Engine” and not a “Search Engine”. Cool !

MS is doing all that it can do to make the search decision engine so cool that we’ll be able to decide in the first search itself, whether to keep it or not. Will have to wait for it, however.

Meanwhile, find out more details about Bing here.

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