Automatic Social Bookmarking Softwares – Do they work ?

Right from when the social media revolution began, and people started to realize the power of social media, started the hype about social bookmarking and social media optimization. Many people still think that social media is all about automated submission to xxxx number of social bookmarking sites. There was one time when SEO was all about directory submissions, and every SEO expert had this magic tool with him that would get him first page results overnight. Fortunately or unfortunately, it was only a short wave. Directory submissions no longer worked and people started to realize that the magic won’t work anymore.

Now, when social media happened, the magicians turned to social bookmarking. Insted of directory submissions, this time it was social bookmarking sites and they promised (still do) 2k social bookmarks for prices as low as $50. People plunged in, some lost it, some recovered.

Difference between Social Bookmarking and Automated Social Bookmarking

If you got to understand why these automated social bookmarking won’t work, you have to understand the difference between social bookmarking and the automatic social bookmarking process.

In the automatic social bookmarking process, there is no content, nothing social about it, and hence pure spam.

The core concept of social media is completely missed here.

- In social media, you have to package your content to match the expectations of your audience.

- You have to even find out who exactly is your audience.

- You have to think about improving yourself and forget the push marketing model.

Unless you have an eye for quality content, command over controlled promotion methods, and a taste of “crowd behaviour” you are getting it all wrong.

Essentially, social bookmarking is not supposed to go automated, technically it ends up as spam. Some websites and profiles may save themselves but success won’t reach those who doesn’t understand how crowd behaves and how to make them happy. Do it the hard way, with ample research and the best tools you could find, say no to automation. It sucks !

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