What is Google’s interpretation of a fresh page or content ?
We know that to Google, fresh or new content is what it sees first. If there are two websites that has the same content, Google perceives original content as the first one it saw or spidered. This is one of the reasons why scraped content doesn’t always win on the SERPs.
It could also be a reason why “unknown” or less popular content pages tends to be scraped more. Scrapers manage to “steal” content from the lesser known or lesser search engine friendly pages and displays them first to Google and Google may think its the original content.
But scraping can’t win for long, if the “lesser known” or less search engine friendly pages are great in content, Google would ultimately come to know about it through other sources, say a good link from a reputed site.
So as far as Google is concerned, fresh content always means first content. Or content that it sees first. And this is the importance of why your new website should be indexed on Google first before you even go ahead and start pumping your content to it.
So, how does Google detect fresh content ?
- From other links pointing to the site.
- From pings.
- From sitemaps.
- From repeated crawling.
So a great way to make those Google bots crawl your site frequently will be to write new content more often, and in a steady cycle, say daily.
Here is a video from Matt Cutts where he says that adding dates to the URL is not necessarily telling Google that the content is fresh. And we webmasters don’t really need to do it, rather focus on the content updation, although adding dates on the webpage/URL is a nice usability tip !