Sometimes, the signals are so vivid and evident that its easy to find the answer to SEO questions, from the SERPs. Just take a look at the existing results for the terms you are trying to rank for and that itself will give you lot of pointers on what SEO strategy you should focus on. Sometimes, all it takes is a design tweak while sometimes it could just be a page title change.
Although sometimes you stumble on those outrageous moments when you find something unfairly profound showing up on the SERPs. Mostly Google.
Google is known for its heavy focus on backlinks more than any other factor that leads to top ranks. Here is a glaring example that gives you clues on why backlinks alone can manipulate the SERPs.
Google for “Caffeine” and it shows up Google Caffeine (the product), which has no mention of the term in the design/copy. (1,510 inlinks with heavy Backlink Anchor – Keyword Ratio match )
Via – David Naylor