Getting backlinks to your website is definitely the most important thing to do in SEO. But how do you handle it ? Link exchanges don’t work any more. Link baits, are good but they might take long to get the results you want as its a natural process.
Many webmasters lose patience with the natural link building methods, writing clever articles and waiting to get the links. Its not a fruitful exercise most of the time.
So the next best option with immediate results is buying links (unfortunately).
The problem with buying links is that -
- Though you may think its a nice deal, you would’ve gathered completely irrelevant links.
- You take the huge risk of getting your site banned.
- You also take the huge risk of connecting to a bad neighbourhood.
So yes, buying links can get you banned from Google’s search index. So unless you a have huge fan following and “other methods of promotion”, stay away from buying links.
p.s – Though buying links are often troublesome, you sometimes have to take the dive and buy a few links just to get some traction at least initially. But make sure you buy only relevant links and take a lot of time finding out possible relevant partners, and not a link vendor who’d sell links to anyone who pays him.
Alternatively, you could use link baits, or resourceful articles from your site to get linked contextually, thereby minimizing the risk.