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SEO Tips Day 12 – Top 3 Influencing factors in backlinks

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So, we know backlinks are probably the most important influencing factors when it comes to search engine ranks, but what are the most important influencing factors within the backlinks sources ? Lets try and find out.

1. Anchor Text

Obviously the most profound is anchor text value. Google places a lot of value on the anchor text in your backlinks. So much that even if your onsite optimization factors aren’t aligned to support the anchor text. your site could rank high.

The most popular example is the “click here” example where Adobe ranks on number one position, because a lot of site uses the click here link to download the Adobe flash player and the PDF reader.

2. Context quality

The next most influencing factor is probably the context of the backlinks. What content is the site that’s backlinking to you, and how is the link passed on. Is it a sidebar/footer link or a contextual link ? Its always a plus to have contextual links rather than sidebar links as contextual links makes more sense content wise.

3. Diversity of Link Sources

Ideally, all backlinks should come from sites in context within your niche. But this could prove a bit unnatural. Rather, its gets more interesting if links comes from all around and there’s a bit of irregularity in the sources. Natural link building methods can source you links from a variety of sources and this is found to be more efficient than trying to get links from a particular niche. That’s a bit odd.

 

What are the other influencing factors in backlinks in your observation ?

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Written by Mani Karthik

Blogger, Web / Social Media Enthusiast & SEO with Flip Media. I'm always on the learning curve. Love to meet new people, feel free to befriend me.

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15 Responses

  1. Yep, its the quality of those backlinks which can give your site some real power….

  2. Johnli
    Twitter:

    Cool! Really informative article :)

  3. I always knew that anchor text was importent, but I still wanted to know what the most importent factor was.

    Thanks for great post.

  4. Link Anchor Text is critical, but it is generally quite tricky toi get the anchor text you desire without being flagged as a spammer. By writing articles and linking out them you can get past this particular issue smartly.

  5. Nice post, the most interesting factor was showcased in Acrobat example. Thanks

  6. Great and informative post! Backlinks is a part of SEO we must have at least some info.

  7. Like this post, thank you. Anchor text is indeed very important, and the context of links does bring some umph (or lack thereof).

  8. very nice article… Thanks Mani

  9. Thank you so much! I also spent a lot of time looking for this find good article for seo until I found you – you saved a lot of time and work!

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