Ask anyone what’s the one reason why they hate SEOs, and you’ll most probably get something like “because they lie on the face” for a reply. And I quite agree with it.
The reason is that not all SEO‘s are brave enough to admit what they can’t achieve and not all clients are aware that SEOs aren’t Gods. Since we agree on that, let’s move ahead to the fun part. Some common lies SEO’s make and 10 ways you can easily find them out.
1. SEOs offering Guaranteed Google Ranks
Google has repeatedly mentioned it at many places that no one can guarantee any ranks on Google SERPs. Simply because the system cannot be gamed. The Google algorithm is smart enough to separate wheat from chaff and though often speculative, does a better job than the rest. No SEO can guarantee google ranks, and if they do, they’re probably looking at short term results that are achieved through black hat SEO methods, which will harm your site than good.
2. SEOs promising a Google PageRank
Well, technically there is nothing wrong in promising a future higher Google PageRank but only very few people in the industry can possibly predict or game it. I cannot imagine that every SEO in the industry can promise a Google PageRank accurately, of course we could use successful link building strategies, but the outcome can only be guessed, never predicted. I would not call anyone who promises a Google Page Rank bogus, but that is something too good to be true.
3. SEOs offering directory submissions as link building methods
We’ve seen many directory submission services from SEOs, and if you dig into each one of it, you’ll see that the value that comes out of it is very nominal, for most of them to be called a service. Mostly, these services get away with automated submissions which do nothing good but harm. I’d say its a good idea to think of anyone who emphasizes directory submissions, as their primary link building activity to be bogus.
4. SEOs offering blog commenting as link building methods
Blog commenting was once upon a time a good trick to source backlinks, but like any gaming strategy, Google detected it and cut it off. So these days blog commenting is nothing less than spamming, and anyone who offers it as a service…yeah you got it !
5. SEOs claiming to have experience of more than 15 years
Danny Sullivan who’s probably one of the early guys to research and study on SEO has an experience of 14-16 years. So that makes me wonder where does the guys claiming to have 15-20+ years of SEO experience come from.
Not trying to sound sore, but these are the industry facts and no matter what, unless you are brave enough to discuss these stuff,you’ll never get the clear picture. Hope it all made sense. Looking forward to your comments.