Measuring social media is fun, at the same time confusing, for its yet “unturned rocks” and as more and more metrics and stats start popping up, its for the clever to make out as to what makes sense in their context. However, there are lots of tools to measure your brand presence on social media, and its not as tough as it looks like. Here are some fun yet insightful Twitter Analytics tool to try.

1. Tweettronics

Tweettronics is a Twitter Analytics and Social Media monitoring tool that will help you to track your brands presence on social media and guage its mileage while giving you the opportunity to engage with your audience and possibly finding potential clients/friends.

It gives extensive information like Topic and Keyword search ,Advanced search capability including Tweets by location and time , Automatic updating of searches, Preservation of all found tweets , Automated Analysis, Reports and quite a lot. Complete list of features here.

2. Twitter Stats

This is a relatively easier twitter analytics/social media measuring tool that help you to measure the twitter trends for particular keywords, that could be your brand or product. It shows how the buzz have been on twitter on a timeline. No advance options available but it’s worth a try to know the pulse. Check it out.

3. Tweetbuzzer

This is an amazingly visual tool, that makes things pretty as it can get. It constantly monitors Twitter for brand mentions, and displays on this fancy scroll board. It also shows some basic social media analytics like, how many times the brand was mentioned on Twitter today, how has the trend grown/dipped in percentage, and how many tweets were done today mentioning the brand.

It also has a list of most tweeted/mentioned brand on the internet. If you want to track your own brand, just give it a shot and the tool will show you some cool stats over the past days.

4. Klout

Popular tool to find out the “influencers” for a particular brand. Let’s say you want to find out who’s the most influential twitter user who’d churning out opinions about your brand, then Klout does just that.

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5. MicroPlaza

This Twitter Analytics tool finds quite a lot about you, your brand and its mentions on the Twitter platform with quite a lot of insights and data. Like it shows you how many times a story/article about you have been tweeted, how many retweeted it and so on. The best thing is that you can personalize it according to your preferences.

6. Tweetvolume

This is an amazing Twitter analytics comparison tool that will  let you compare the brand presence on Twitter. It scans mentions and compares them on to a chart showing who’s better than who. Very useful for brand monitoring.

Hop you found them useful. Let me know if you know any better tool and I’ll review them here.