SEO Strategy: 5 SEO Tips to learn from Popular blogs

What are the SEO strategies, if at all, followed by popular blogs ? Do they give importance to SEO ? If they do, are there anything to learn from it ? Is it different from the regular basic SEO ? Let’s find out if we have answers for the questions above.

image

Do popular blogs have to follow SEO in the first place ?

One argument I’ve repeatedly come across is that if your blog is popular, then you don’t need to really work on the SEO part. Very fair observation that but I can’t completely agree, though I’d love to. The reason is that this is a chicken-egg problem. Do you have to first do SEO and then get the site popular, or get the site popular first then do the SEO.

In my opinion, SEO comes first irrespective of whether you’re popular or not. SEO is one of the basic foundations of a website and I can’t think of a reason why it should be ignored. Anyways, the fact is that many popular blogs, while they want to focus more on content, the SEO basics are well taken care of. Let’s dig deeper.

1. Healthy Publishing frequency

One of the major signals to Google, about the authority f your blog is higher publishing frequency. If your blog can churn out 25 quality post a day, that’s no amateur blog. Note that the number is not the sole factor here but the quality factor of each of them. There are several “splogs” out there that copy content from popular blogs from their RSS feeds. But none of them can be counted as “authoritative” as their content is copied and duplicate.

If an upcoming blog, can match up to the biggies with good publishing frequency and original content, then you automatically gets upped to a better authority/trust level with Google.

2. Efficient Interlinking

If you look at any popular blog out there, you’ll see that most of them rely heavily on keyword based interlinking. This means that a clever strategy is behind the whole scene. Interlinking can be done in many ways. From simple “Read more” links to proper keyword based deep linking. The idea is to use the homepage PageRank of the website and leverage it onto inside pages, interlinking them with well targeted keywords.

3. Getting the basics right

The crux of the matter is that with all that overload of content coming in, its impossible to always check for keyword densities and keyword research indexes. Instead, the way out is to create a good basic foundation built strong on SEO and then let everything else fall into place by itself. Many of the popular blogs have the basic SEO metrics covered well in advance even before going full swing with their content. Good amount of time spent building a solid foundation based on SEO is worth all the time you’d spent on it later.

4. No unnecessary focus on keywords

If you watch closely, unlike SEOs who sometimes appear to others as a little too obsessive about keywords, popular blogs does not really focus much on the keywords to the extend of repeating them unnecessarily for the sake of keyword density. The content is unique, rich and social media friendly, not entirely SEO friendly. Even if the authors wanted to, not all the time could they do an SEO formula check on articles. So beyond the basic title/headline optimization I cannot see a scope for detailed keyword analysis or focus.

5. Efficient control of Crawlable space

As a part of getting the basics right, content focused blogs has a huge challenge in front of them, of managing the bots. As important as creating search engine friendly content, is important to manage the bots and controlling them into crawling certain spaces while clearing out others. Webmasters essentially has to have a good grasp about what part of their website is important and what not. If that sounds rude, what part is search engine material and what not. So to enable the bots to crawl those pages/part of the site that’s search engine material, its essential to control them using advanced SEO tool such as Robots.txt files, Nofollow/NoIndex tags etc.

Summary

Essentially, the idea is that popular or not, you need to have the SEO basics in place to build a website, and as and when your blog gets popular, there might be restrictions to the possibility of going into details of keyword research and competition. But the fact is that if you have a good sound SEO foundation, then things will fall into place with the content building in on top of everything. However, the focus should be on building authority and trust with Google with popular, shareable and quality content.

14 Responses

  1. the frequency of the posts is by far the most important (and hardest) to do. Its hard to write good blog posts every day that are not just to have high post frequency.

    One solutions that i’ve found is to write more frequent article but a little shorter ones.

  2. #1 healthy publishing frequency – what would you say is not healthy? We currently publish 3 – 4 times a week on deBugged – is that not often enough? Our blog posts contain original content around our industry niche and we always write them from our angle of expertise & knowledge in the pest control market. I have seen other blogs which do exactly as Nima suggests, publish often just to keep up a high post frequency. I find that more than one post a day is hard to keep up with as a reader, wouldn’t you agree?

    • Here’s the thing. What is healthy depends on several factors, most important being your niche and your competition. If you publish 3 times a week, that is indeed healthy but another blog around the same topic publishes 3 per day, then I’m sorry 3-4 per week isn’t healthy. And I agree that more than one post is difficult, but the question sis do you want to sit back and relax as having done the achievable or are you going to stretch yourself as being seen as noteworthy. “Noteworthy” are those who do exceedingly well better than the normal. Like group blogs may be ? Not trying to say that group blogs are better but a blog that’s dedicated to churn news stories would probably group blog, and publish articles as and when there’s a story. A typical blogger could not pull it off may be. Question is – what is your value ?

  3. “Question is – what is your value ?” When it comes to the content debate, I always refer to what I call to as the Wikipedia Effect. If you churn out a lot of articles, but nobody cares, you aren’t doing yourself a favor, but if you produce content of value at any rate of publishing, you will be rewarded.

  4. Thanks. A couple things I’d like to add, if you don’t mind.

    - Yes these things are all good idea but also depends on the objective of your blog. For example, focusing on frequency might not be possible for most brands.

    - 6) Have a blog that’s worth reading. SEO is just a means of getting people to your site. It’s not going to make them come back regardless of how much interlinking, etc. you do.

    Thanks again.

    btw, I think #3 probably should have been #1 :)

  5. Blog frequency is almost certainly the hardest of the lot, a lot of bloggers undoubtably place greater emphasis on post quanity in an effort to help SEO, but it certainly shouldn’t be at the cost of the overall quality of the content.

  6. The pros do it naturally, they just create frequent high quality content that very helpful, and the rest is done naturally by search engine and visitor activity.

  7. I think in search engine optimisation, we all must pass by a black hat period in order to test some software and understand better the limit and rules of big G. After what we can choose a way to follow in ou SEO mission. What do you think about that?

  8. Great tips. I’ve heard many of these before, but what I think is the most important is content. Content will naturally have important keywords.

  9. The importance of content writing cannot be denied. They say that “Content is King” and this is 100% true because without content a website is purely insignificant. Expert SEO content writers play important role in this marketing approach. They create original and unique contents for websites to focus your business values through correct use of words.

  10. Blog frequency is almost certainly the hardest of the lot

  11. Good nice to be here in this blog i learn a lot with this blog more good niche to come.nice as online game