Why brands shouldn’t be scared of social media
There are two type of people in this world. One who loves social media, and the other who hates it. There’s no in-betweens. And about brands ? There are the ones who’ve already embraced social media and others who are skeptic about it.
In my opinion, its fair for brands to get skeptic about social media, because of two reasons.
1) There is a lot of uncertainty involved
2) Brands have their image at stake.
Imagine all that marketing talks, discussions, strategies and competition that would’ve gone in all these years to build the brand. One fine morning, social media comes up and you’re talking about change. Change to such volumes that it could even put the brand at threat.
So, brands have all the right to get doubtful about social media. And its fair that they might not understand it in the first go, but education can helps it all.
Brands, have always been following the old-school marketing techniques. They’d extrapolate their ideas and techniques to social media, and expect it to work the same way. They would fail miserably. But that’s when they would either realize that they’ve done something wrong, or realize that this isn’t going to work.
Either ways, the core idea is that, for social media to work for brands, they have to evolve.
They have to understand the new shift in communication. The new patterns, new metrics and new opportunities in social media. Only then, would a company or brand be able to make use of social media.
Example. Why would a multi million brand like Coca Cola or Skittles come into social media ?
Their sales numbers are probably going to be the same or even increase significantly, with or without social media. Social Media comes in as a luxury. But actually, is it a luxury or a real need ?
This is the question every brand, waiting to jump into the social media bandwagon should ask themselves. Do you understand the change, are you ready to evolve, are you really social ?
Once these questions are answered, brands can make a good splash on social media with their custom strategies. This is where success rolls in. Until then, its an ongoing experiment, we have to admit, that is not much scalable.
So essentially, brands should embrace social media, but I hope they don’t take it in the wrong way the first time. We see this mistake happen very often – unfortunately. Social Media, more than anything is an opportunity. Can you handle it, is the question.
cool article….i agree with u….
Nice information, many thanks to the author. It is incomprehensible to me now but in general, the usefulness and significance is overwhelming. Thanks again and good luck!
Social media is just like oxygen for our products!
Uncertainty is the cause of confusion among social media community. People often gets confused with social networking websites for social media.
Almost all the time.
I thought that many brands using social media, they’re not afraid of it.
Social media is like open book, people can write what they personally think of the product or brand or service, bad comments pull the brand down and companies spend millions of dollars building the brand, 50 bad comment on the internet can spoil the reputation, even some are comments made by casual people who have not used their service or product. The clean up cost is very high in such cases.
These days its all about social media.
Its very nice blog and great service.I found so many entertaining stuff in your blog,especially on this post.
Social media and networking really is where its at these days. I see more and more companies each day branching out to twitter, facebook, etc. Great way to reach out to your customers and also gain traffic in the process. Thanks for sharing this article!
Very true
For me social media, can be great help to promote my brand(at my office use social media to promote than use other promotion)
social media is one of the easiest way to increase the popularity of the product or any organizations yet it is very risky. It reaches to everyone even to the common individual. This is very informative post and contains weighted information.
quite unique topic and the way it started it makes me read whole of it.I totally agree with what written about social media .
Social Media Marketing Done using Proper Digital Media and at the proper time contribute to Brand Awareness among people.
Social media is just like oxygen for our products!
number of theirs traffics freak me out! lol
I’ll bet Google felt the same way! or maybe not! just guessing!
social media is fuel of internet!
Social media plays important role in every business. It reaches people around the globe. It can increase the product/company’s popularity and boost the company’s sales.
I certainly don think you can ignore social media – the worst thing you can do is get left behind !
I don’t think people spend money off of social media advertising. It’s brand building for those with deep pockets.
Great post Mani. I totally agree with you. Every brand (big or small) should have some social media presence. And like Property Marketing is saying “the worst thing you can do is get left behind !”
Some really good tips here, great infomation, this was a really good read, will be looking out for more of your articles in the future,.All the best and thanks