Internet declares war on Louis Vuitton

When Nadia Plesner, a Netherlands based artist put up an art on her website the other day, Darfurnica, little did she know that its going to hit headlines.

According to Nadia,

My latest work, Darfurnica, is a modern version of Picasso’s Guernica. In our time, the boundaries between the editorial and advertising departments in the media are disappearing and entertainment stories about the lives of Hollywood celebrities have become breaking news. Apparantly a genocide in Darfur can be happening RIGHT NOW without being important enough to make headlines. This is unacceptable and I refuse to turn the blind eye to what is happening.
In Darfurnica I have mixed some of the horrible stories I have learned about Darfur over the past years with some of the Hollywood gossip stories which made headlines during the same time period.

Nadia Plesner

Image Courtesy – Nadia Plesner 
Now, Louis Vuitton has sued her for using the image of a bag that closely resembles an LV bag in the art.

As I returned to Holland in the beginning of February, I had received a verdict in a new court case started by Louis Vuitton. They are very angry about the bag that the boy in the middle is carrying. They claim again that I infringe their design rights on the pattern used in their "audra" bag and they had the court in Hague put 5000 euro penalties for each day I continue to show this painting on my website or in galleries or anywhere else. They have been counting since January 28, so at the moment the amount is higher than 220.000 euros (!)

Apparently, LV is concerned that she uses their brand for creating a negative image. While the artist was trying to depict the ironies of life showing how insensitive we are about human rights but at the same time concerned about design and copyrights.

Now, the interesting point is that, soon after LV files a law suit against Nadia, the internet and discussion boards are being populated with anti-LV stories showing how stupid and evil the corporation is with their current stand. There have been open callouts for retaliations from anonymous users like this.

Operation Skankbag Louis Vuitton

Operation Skankbag is in full swing on the internet and social media networks now with people posting pictures ridiculing the LV brand.

Beautiful Louis Vuitton Bag

One more example that shows how the internet and social media is easily chosen as the medium of protest and retaliation today.

5 Responses

  1. Agree and looks like everyone are now using it to declare wars against their enemies..

  2. Jamie

    as soon as I can find a fake, I will buy a few and hand them out in nyc. i love operation skankbag!
    where can I get that tee shirt right away please? good job man. pls keep us posted

  3. Nadia wants controversies, she is the M F Hussain of Netherlands,

    She had absolutely no need to copy the design of LV. She couldn’t day a damn bag !!

    Is LV the only brand of bags she knows ???

    Weren’t there any other designs to copy ?

    L.V lawyers are another bunch of Idots.. remember any free publicity is good publicity.

    Free global publicity is achieved only through negative publicity.

    So Its not Nadia nor LV its us to blame that we keep these stupid news in focus instead of what’s really important.

    Nadia who never saw Darfur who really doesn’t care what the hell is going on there and who was nobody is now SOMEBODY.

    Please stop promoting such mindless articles. It would have been better if Nadia would have put Paris Hilton dolls neck in the child’s hand. Her family would have reconsidered her elimination from their business empire.

    • passer-by

      Really? Your comment clearly shows your lack of education and your insights are child like. Firstly… Controversy in art is a good thing and just because an artist decides to make an argumentative statement does not mean they’re a fiend for publicity… It means they’re trying to get people like YOU to divert from your common thinking.

      Secondly… For a brand like LV no bad publicity is good. Have you ever heard of the term “word of mouth” (WOM)? If you have… Then you would know that in today’s society positive WOM is the most desired marketing outcome for any firm due to its effectiveness in driving purchases. In contrast, negative WOM can be so influential that it can drop large companies to their knees. The reaction this has sparked will likely cost LV a lot more money than what they will ever acquire from this so called Nadia.

      Thirdly… Louis Vuitton is so well known that it serves as an effective symbol for consumerism and hence there is a very good reason for making a reference to such a brand.

      Fourthly… Calling this a mindless article might be going a bit far. It’s slightly interesting compared to the large amount of trash one runs into these days. So Mr. Karthik… Keep posting…

      Having said all this… The unfortunate truth is that according to the law the artist deserves what she got. Brands, like anyone else, are protected by the law. Meaning that mass communications that damage the brand image unjustly are simply not allowed.