The one argument that repeats quite often when I talk about WordPress SEO is that WordPress is by default SEO friendly and there isn’t anything further that you need to do to make it better.
The reality is that WordPress is only SEO friendly – which means its got some of the basics right, but not more. WordPress needs to be tweaked and fine tuned to make it better at SEO. Of course, these are advanced stuff, so if you wanted just a basic SEO-like-every-one-else website, then any WordPress installation is good enough.
But what makes the big difference to a WordPress blog is its theme. A good WordPress theme will have plenty of options to play around with that will enable the webmaster to optimize it. Obviously there are several SEO plugins that will automate it for you, but if you have a direct control over the theme, then it makes it even easier to fine tune it for SEO.
SwiftPremium is a great example of how a WordPress theme can be built with so much SEO possibilities in it effectively. Its taken all the goodness of plugins as well as page layout and onsite optimization metrics so much that there isn’t much you got to do in terms of tweaking for SEO.
The homepage is done well with the right heading and tag attributes giving the right focus to stories and the blog theme itself. On the inside pages, the focus is shifted to the content itself. If the content is built with a proper structure (by the webmaster) like H2, H3 headings and so on, then the SEO capabilities on the page becomes 100%. I think this is a clever move by the designer, trying to make it easier for the webmaster in SEO. As a webmaster/blogger one can safely focus on the content of your blog rather than SEO factors.
Full features of SwiftPremium WordPress theme
1- Newspaper style layout giving full focus on the content on your blog more than anything else.
2 – Fast and responsive with quick loading features already pre-installed.
3 – Scores 97 in Google Page Speed Test.
4 – Full on Search Engine Optimization uniquely done for each page like the homepage, inside pages, tags and categories.
5 – All popular and must-have plugins for WordPress already installed and tweaked for the theme. (Ex: Social Media Icons, Shortcodes, YARPP, Page Navigation)
6 – Unique page templates that can be used if you prefer it to use as a CMS and not blog.
7 – Unique three pre-installed image slide styles.
8 – Three unique homepage layout options.
9 – Two different header layout options.
10 – Different pre-installed color and font type options.
All in all, this theme is super-loaded with features that would obviously take a lot of effort and time for you if you were to install and configure otherwise. The developer has done a good job.
Despite all these awesome features, there are a few more features that really deserves credit for having being integrated so well with the theme. Check out the full list of features here, and you’ll know what I’m talking about.
To make full use of the Swift theme, here’s what you got to do.
- Use H2,H3 and H4 headings in the content of the blog.
- Use adequate amount of images with proper filenames.
- Use images as thumbnails for content.
- Enter keywords on blog titles, preferably in the first subsection of the heading.
Try SwiftPremium here. Much recommended !