Branding : What colors in logos mean
When you think of Coke, it’s the red color that comes to your mind, right? Happiness, Radiance, Life and a set of emotions too comes along with it. Why? It’s the branding psychology.
Colors and shapes makes a huge impact on branding. And they always convey something unique to the user/viewer about the product. Here’s an experts explanation of what each color in logos and brands signifies.
What does each color in brands & logos signify?
Red – Evokes aggressiveness, passion, strength and vitality
Pink – Evokes femininity, innocence, softness and health.
Orange – Evokes fun, cheeriness and warm exuberance.
Yellow – Evokes positivity, sunshine and cowardice.
Green – Evokes tranquility, health and freshness.
Blue – Evokes authority, dignity, security and faithfulness.
Purple – Evokes sophistication, spirituality, costliness, royalty and mystery.
Brown – Evokes utility, earthiness, woodsy-ness and subtle richness.
White – Evokes purity, truthfulness, being contemporary and refined.
Gray – Evokes somberness, authority, practicality and a corporate mentality.
Black – Evokes seriousness, distinctiveness, boldness and being classic.
Read Christopher Simmons article on how colors and logos play a crucial role in branding messages.
So Mani,
aggressiveness, passion, strength and vitality – This is the reason, you are using red in you logo.
Nice, and thanks for sharing color information to seo’s.
Hi Sandy,
I wouldn’t add aggressiveness though.
Good summary, though there isn’t really any comment about multi-colored logos. Why is that? To me, multi-color, especially bright and primary colors, carries meaning as well. Words I would use are; general-purpose, variety, informative, multi-sourced, categorical, organized and even a simple one, like fun.