Its an open secret today that one of the strategies in “Facebook Marketing” is to buy fans. Brands that enter to the world of social media with a Facebook fan page often get stuck when they fail to get the initial traction. And numbers really matter in the game of social media. Twitter followers, Facebook fans, what ever you say, everybody loves to flaunt their numbers.

Why buy Facebook fans when you can get them free?

Facebook recommends you to create an organic fan following before anything else. Be it celebrity, journalist, sportsmen, everybody have their own chunk of followers. Leverage on them first and then move ahead.

But that is easier said than done.

Reaching to your fans is important. And building new fans is another part of the game.

Even if fan pages were able to capitalize on their “known fans”, there comes a time when you need to build more fans. For super celebrities and popular brands this isn’t a problem as they already have a fan following. But for lesser known brands that have an agenda in place, things can get tricky.

When should you buy Facebook fans?

- When you need a push to your overall fan number.
- When you already have an active group that needs growth.
- When you want to include users from another country / region.

Basically, buying Facebook fans is a good idea if you want to inject some fresh life to your fan page or community. And buying Facebook fans doesn’t mean  a silver bullet solution. There are risks too.

- Fans you buy may not recognize with your brand.
- Fans might be inactive.
- Fans might be from another country/language territory.
- Sudden increase of fans might raise flags at Facebook.

So take extra care, when buying facebook fans. Buy fans from reliable sources like real facebook fans, with clear choices of country and language preferences.

If you can build a community organically, without any such products, that’ll be the best solution. Here are some tips to create an engaging community on Facebook.