As mentioned in my previous post on how to use long tail keywords to get more targeted traffic, I will be doing a case study on a long tail keyword tool called the keyword strategy. It is created by a man called Fraser Cain who owns the site called UniverseToday. It is a huge authority site that draws in 100k visitors per day and earns him more than USD10k per month.
Fraser doesn’t believe in doing backlinks for his sites. Instead, he targets thousands of long tail keywords by creating premium content that answers the search queries. This tool was born from his own system that he used to manage the keyword process for UniverseToday. Since I believe in this SEO philosophy as well, I am currently using this tool to see if I can increase the traffic to dailybloggr through long tail keyword research. These journal entries will serve as my report card for this 3 month long experiment.
Here is the link that you can use to talk a look at the site: keyword strategy tool.
When you first logged in, below is the screen that you will be facing. If it looks intimating, have no worries as the tutorials are excellent. What you need to do here is to key in your website url and start a new project.
Basically, what I did was to first feed the tool with as much information as I can about the site. This means connecting it to my analytics and webmaster account. The tool will then start to draw in your current keywords and build your long tail keyword list. This process is rather long (as can be seen from the screenshot below) and will take you a day. Just leave it running in the background while you continue with your daily surfing.
Once the data mining has been done, it is time to have some fun finding all the long tail keywords. To do that, you can use all the different filters that are available. In the case below, I am interested in the wordpress theme niche. Hence, what I did was to include all the keywords that contains the word ‘theme’. Next, I sort the filtered result according to competition. This will let me pick all the long tail keywords that have very little competition so that it can pick in traffic without backlinks, at least in theory.
For this tool to be effective, it is best that you feed it as much keywords as you can. If the keywords it pulls are not sufficient, there is an option for you to manually key in some seed keywords. In this case, I want to target the ‘long tail keyword’ niche and decided to fill that seed keyword into the tool. It returned me a list of 149 keywords that I can include into my database, which I did.
Finally, the tool will keep on monitoring the site and pop up new long tail keywords as and when new seed keywords are detected at your site. In my case, I got a prompt for 50 new long tail keywords on the very next day that I used the tool. This is fact the coolest part about the new software as it keeps on feeding you new long tail keywords. All you need to do is to write the content that matches these suggestions and you will draw in more traffic, which in turn will create more long tails and so on and so forth.
Currently, I have about 900 keywords in the database and gotten some really easy keywords that I am writing about soon. We will see how these new posts will rank and whether it can help to increase the long tail traffic for this site.
If you like to check out this tool, there is a free 1 month trial period that you can take advantage of. Check it out here.