Dave Copeland has an amazing write up on RWW on LinkedIn.

I like using Twitter. I tolerate Facebook because I have to. And I’m on Google+ because everyone says I should be.

That explains a lot.

The article speaks about how things like scratch-back recommendations (I give you one, you give me back kind) can damage your profile. I have seen it on many people’s profile where they request for recommendations to others and in turn give them recommendations as well. This is stupid. The fact is that any one can actually see if your recommendation is a I scratch you-you scratch me type.

Surprisingly, a LinkedIn expert quotes in the article,

"The majority of profiles that read like resumes are not engaging and are not prospect or customer focused. Most business professionals’ headlines just state their position," Jaramillo said. "Their summaries are written in third person and they do not explain how they can help and the results they achieve for clients."

Writing in third person is a great advice. We’ve seen this in many profiles. Some people think its not right, as it might sound boasting, but I’ve seen this on many ‘top of the line’ folks.

The article also speaks about the power of applications on LinkedIn that can heavily influence and help you in connecting with professional networks. Check it out!