The availability of multiple platforms for marketing and promotion has not taken away attention from the impact of email marketing campaigns. It remains a result-oriented strategy for promotion that can be carried out over the long term and keeps the customers informed about the latest products, services, discounts and offers. It also serves as a mode of revenue generation through the existing client base. In case the products are as per the liking of the consumers, a good experience with the services of an organization ensures that people do not shy away from making the next purchase. The success of your e-mail marketing campaign depends on a series of factors. Here is how you can make it more effective.
1. Build a list that you can rely on for revenues
Do not pick data randomly. It will be unproductive and will only serve to annoy people you choose to send e-mails to. Collect contact details from consumers and give them the choice to opt for getting your e-mails about the latest products and services. Those who appreciate the quality of services offered by you will opt for e-mail notifications. This data has a greater chance of conversion provided you take the correct approach.
2. Mind the frequency
The e-mail list does not give you the right to pester potential clients with e-mails every day. If you do this, then you practically ensure that the e-mails are never opened, relegated to spam or people simply unsubscribe. Keep the frequency to twice or thrice a week.
3. Give importance to feedback
Amidst the numerous promotional e-mails you send to potential clients, make sure you send them a small questionnaire about the efficacy of those e-mails and if these are in sync with the requirements of people. This gives you a clear understanding about the kind of products the people are interested in.
4. Make content a priority
Ensure that the content in the e-mail works in persuading the recipient in clicking on the link to know more about the product. Do not just rely on pictures and content that take time to load or may not load when the images are disabled and exhibit innovation in content.
5. Use a catchy phrase for the e-mail subject
Make sure that the subject grabs attention immediately. It happens that people refuse to give attention to promotional e-mails even after having subscribed to the same. This is where you need to bring in creativity to persuade the readers to at least read the e-mail.
6. Highlight discounts
Mention of a discount or an impressive offer in the subject line ensures that the e-mail is read. Build the details relating to contests in a manner that clicking on the link to the page with details of products becomes inevitable.
7. Ensure that customers see value in your e-mails
The e-mails are meant to create opportunities for your business but customers take the bait only when it offers something in their favor. Project the usefulness of a product; mention the discounts, the quality of service, little or no charges on delivery to have a better chance at getting hits for conversion.
8. Get permission on specific product categories for product promotion
Try to zero in on specific areas that find favor with people when it comes to making a purchase. Ask for more information through feedback forms or collect information at the time of getting the contact details.
9. Focus on holidays and seasonal products
Keep the messages relevant and make them more result oriented by giving information on gift products available along with products that are in sync with the seasonal needs. This clearly builds an opportunity for more revenues and better sales.
10. Pay attention to the quality of landing pages
The success of all your efforts eventually depends on the quality of landing pages and the information you make available to people through these. Make sure it gives the important information in a snapshot section coupled with the details. Provide links for payment related information and further queries.
Content and the mailing list you use form the core of your e-mail marketing campaigns. Make sure that the content is compelling and works in persuading the potential clients into making a purchase. Another factor that deserves attention is that people should not see your e-mails as spam. Give them something valuable to read or else, simply avoid it. This is because if you create a bad impression of your product through the e-mails that are seen as nothing but spam, then, you lose out on the opportunity to ensure revenue generation through customer loyalty. Use this tool effectively to get the desired results.
About the author: Diana Maria is a blogger by profession. She loves writing on technology, health and parenting. Beside this she is fond of games and gadgets. She also likes reading various articles on bornrich.com & gizmowatch.com.