Last couple of years, we’ve heard a lot about advertising, specifically Internet Advertising and their ever growing different types. Behavioral, Targeted, Re-Targeted, Contextual to name a few.
And studies have been done consistently to figure out what is more effective. Behavioral advertising was frowned upon when it was introduced, quoting privacy issues some time back in 2000s, but today it is the standard way of running ads. People don’t really care these days about what type it is may be, but they really are curious as to why some of the ads follow them little too much. Like if you visit a popular shopping cart software’s website (their plans and pricing page to be specific), you’re very likely to see their ads on all the other websites you visit there after. They re-target you.
Its creepy sometimes. And people are concerned. But then again, not everyone are.
In the case of online video ads, Dynamic Logic surveyed US online women in March 2012 on behalf of contextual advertising firm Vibrant Media to discover their attitudes about contextual targeting.
The women surveyed said that contextual video ads made them feel more favorably toward both the brand (62%) and the site where they saw the ad (56%). This is a favorable quote for marketers as they are more confident about their target audience now. However, half of respondents said their overall browsing experience was more valuable because the ads were perceived as relevant to what they were doing at the time—that is, relevant to the content of the webpage.
So, 62% of US women surveyed by the firm liked contextual ads. Interesting!
How about men, those among you, reading this – do you like ads following you?