Fiber, as defined by Miriam Webster’s Online Dictionary, is an element that gives texture or substance; a basic toughness; and essential structure or character.

In Internet speak, fiber-optic cables, those sinewy strings synonymous with speed, are called so because they are designed to offer the toughness and substance required to consistently deliver large slews of data right to a user’s fingertips.
Hence, Google’s newest endeavor Google Fiber, a TV and Internet service that boasts super speeds at 100 times faster than anything currently offered on the market and that will allow users the luxury of practically instant Web surfing and video upload and download times through the use of fiber-optic cabling beneath the floors of a subscriber’s home, is aptly named.
Google’s new service will include 3 basic Internet options beginning with a free broadband service; a $70 per month, 1Gbps Internet only option; and a 1Gbps Internet and TV combo pack for $120 per month. The company’s new TV service will offers some big-ticket items like a 1 terabyte DVR recorder that will be able to record up to 8 shows simultaneously, and a Nexus 7 tablet that can act as a remote control. Its television service will also be compatible with the iPad and the Android-based tablets as well.

In February 2012, Google announced plans for a summertime deployment of its latest and greatest in technological advancement. A step ahead of other large Internet and TV service providers who typically offer DSL (digital subscriber line) service as a data transfer method, on July 26th 2012, Google began a preregistration process for its new service in Kansas City, KA and Kansas City, MO. Google is hoping to garner interest from area residents through such tactics as the use of social media “rallies” and Google Fiber trucks that roll around offering good old-fashioned ice cream sandwiches to potential customers. If a neighborhood can get 40 people or more to sign up on a list via the Web, then Google will start the installment process in that particular neighborhood. And should you have any questions, the Google Fiber Team is standing by ready to answer your questions via the Google Fiber Blog. As with most services these days, customer satisfaction is key to success. Google seems to be attempting to roll out this new service properly by starting slowly and by working methodically toward its goal of communication domination, all while keeping reality in sight. It seems as if Google is working hard to not over promise and under deliver in this case. The Internet giant hopes to have the service installed and running in preregistered, Kansas City homes by September 2012.

And though, for now, the service is only being offered to residential locals according to the Google Fiber Blog, a business offering should soon be available. It is the company’s hope to be able to bring this high-speed, fiber-based broadband network initiative to full fruition, not only just for Google’s sake, but for other broadband service providers and companies that require very high-speed connections as well.