Remember those cute iPhone 4 Ads ? Well, someone’s just come up with their spoofs. Need I say more ? Check them out. 1. Baby 2. Smile 3. Sugar Daddy You can watch the series here with Manacus TV… Continue reading

Without doubt, the Old Spice social media campaign is the most popular we’ve seen lately. But how successful was it ? The Old Spice Social media channels became the most viewed during the campaign time, but did it all reflect back on the brands sales ? Or was it just the branding and recall value that the company wanted ? If yes, did it manage to pull it off ?… Continue reading

Its hard times for hard core diggers out there. Things are changing, and in a big way. Today when the new digg goes live, thousands of hard core diggers will make a crucial decision. To stay with Digg or not.

But many beta testers had tasted the new Digg already. And this included many top diggers who declared that the new digg is radically new.
Well, what… Continue reading

Social Media have revolutionized our lives in many ways, directly and indirectly. The latest trend wave to hit the social sphere is job search ! No, am not talking about Linked In (which as you rightly guessed, is boring!) but a new kid on the block that uses the full potential of social media to build you a resume and help you in job search !

Its called Talentag… Continue reading

I’ve been following those Google Me stories closely for some time now. Honestly, there is nothing to be excited about. If you remember, there was something called Google Wave and Google Buzz that were released earlier this year, and we were all excited about it. But it turned out that, both of them were nothing more than yet another wasteful tool. Great ideas, but less useful ones. I don’t use… Continue reading

Found this on the interwebs today and this was too cool that I couldn’t stop sharing. Moma Propaganda, a Brazilian Ad agency has come out with a campaign supporting Maxi Midia with a tag line – “Everything ages fast”. The Ad’s art direction is brilliant. It shows the social networks as a thing of the past, more like something from the 80’s, while actually having a touch of future with… Continue reading

Infographics are the hot favorites in social media. Great infographics are like viral videos, they spread across networks and the shareable value is very high like no other product. I love them ! Reason ? They’re easy to comprehend, puts numbers into perspective and are a treat for the eyes. Any boring statistics can be made fun by making infographics out of it. There are websites that have shot to… Continue reading

Social Media is going places and today as we speak, your government is probably thinking about incorporating Social Media into its governance policies and execution. When I first heard this topic, it sounded a bit awkward to me. Because Social Media always resonated with fun, while Government as obviously, quite the opposite. So, the question was, would Social Media and Government turn about to be a Oil in Water exercise… Continue reading

OK, before we start, let’s take a look from a bird’s eye perspective. Social Media is still considered as an experiment – by many. Its not glorious as we might think it is from a sales perspective. Sometimes, people push it off as a fad because they don’t see the value in it. Not everyone thinks that social media can be sold. And what I’d like study is that, what… Continue reading

Viral videos are the craze. Recently, there’s been a lot of them popping up, and quite honestly not all are impressive. Some are clearly promotional in nature, while some are purely accidental – truly viral in nature. Interestingly many of them are promoted by brands that are interested in social media. I’d like to see them as great examples of social media strategies executed well for brand identity. Here are… Continue reading

Wait, first – who do you think is an influential guy ? If my guess is right, most people think that the person with the most number of followers is. Technically, I can’t disagree. Obviously the more you have the merrier. But study shows that the number game isn’t really what it is. Its beyond numbers. Companies measure influence in social media by metrics like engagement value, carrier value, message… Continue reading

I know exactly what you’re thinking. Oh! No. Not another post on how to do it on social media. Well, good or bad is your call. But this is yet another post on social media. But this time, I don’t want to make it short and crisp. No fluff just the real deal, out of my experience. Hope you’ll like it. 1. Find what you’re good at. Stick to it… Continue reading

With the plethora of options to Tweet, its cut-throat competition in the Twitter clients section. Obviously not all the eye candies we see are popular. The best ones are those that has great functionalities integrated within them – irrespective of whether they are eye candies or not. Below is a snapshot view of the most popular Twitter clients used by “Twitterers” worldwide. Click here for full size image Data courtesy-… Continue reading

Okay, engagement is cliché, forget about it. Think of it this way. If you’re a website / product / service owner, how would you measure success with engagement on social media ? One often repeated factor is social media engagement. Build a community around your site on social media, and if you can retain the community with a good chunk of loyal folks, you’re half way through. Once you create… Continue reading

Facebook has now overtaken Google as the most visited site on a daily basis. Though I believe that it doesn’t make sense to block or prohibit the use of facebook/other social networking tools at work, we know that many offices do. That’s fair on their part but there are several tools available that will help you access facebook in many ways other than the browser. If you’re embarrassed loading up… Continue reading