Cricket is not just a game; it’s considered religion in many countries especially India. Cricket viewers around the world count their lives by one cricket season to the other. Thanks to Soch.la, World’s 1st Social Cricket platform, cricket viewers now have another reason to rejoice. Rather than just watching the match, they’ve an opportunity to [...]

Facebook page statistics is a gold mine of information when it comes to social media marketing. Unfortunately, not everyone except the admin would be able to access the statistics of a facebook page. But now, its possible to find out the demographics and statistics of any facebook page (almost) easily. The new tool that let’s [...]

The internet has a new superstar – Rebecca Black. Some claim that she could be the next Justin Bieber, but a vast majority thinks otherwise. Soon after Rebecca’s Friday number was released, and the video became a “Viral hit”, there’s been responses all over as to why such a terrible video is getting so popular [...]

At the risk of sounding uncool, I have to say that Facebook got it completely wrong with their new feature – letting users tag their friends on facebook comments. Of course, it was a much requested feature, by many facebook enthusiasts, and it works perfectly fine. The problem pops up, when you actually start using [...]

When Nadia Plesner, a Netherlands based artist put up an art on her website the other day, Darfurnica, little did she know that its going to hit headlines. According to Nadia, My latest work, Darfurnica, is a modern version of Picasso’s Guernica. In our time, the boundaries between the editorial and advertising departments in the [...]

When Rosemary, Willy and Robert met at the Barn, the internship program at BBH New York, the only intention was to do something good. They didn’t have a big budget, but an ambition to make it big – so they turned to social media. That’s how “Underheard” came into being. Underheard in New York is [...]

This is a dangerous trend that we’re witnessing these days. More and more brands putting all their efforts and focus on Facebook, building communities and fan networks on it. Little do they realize that what they’re actually building, is a castle of cards, which can be blown away any day, any time mercilessly. Facebook has [...]

First off, what are today’s Social Media campaign trends? What makes a social media campaign? Even better, what is a social media campaign? Very often, when somebody decides to market their product online, be it a FMCG product or an online service, they start to think about online marketing like your regular marketing efforts. Which [...]

The latest video to hit the internet is a heartbreaking one, where an iPhone 4, a Windows 7 mobile and an Android is seen grilled, catching fire and eventually succumbing to high temperature ! In the various attempts made my companies like BlendTec to tie their products to the tech buzz (and possibly get the [...]

Seth Godin is a great personality, I admire him. Not every time, do you come across such a person with sensible ideas and thoughts. If you’ve been following Seth, you wouldn’t have missed this video from Open Forum where he answered a question about social networking for business. The question was: Social networking for business: [...]