Not sure how many of us would be excited with this news but Orkut is not keeping away from further developments. Its latest addition to the Orkut community is hashtags, that lets you make any word a hashtag. Clicking on which will take you to the hashtag search page. Clearly, an inspiration from Twitter, I wonder why they keep doing this. One, the Orkut community is on a death bed… Continue reading

So, Pinterest is the new rage in town. With Social Media mavens flocking it like never before, its everybody’s toy. So,how can you use Pinterest? Pinterest lets you organize and share all the beautiful things you find on the web. They are more like an online pinboard people use to plan their weddings, decorate their homes, and organize their favorite recipes. Jason Keath, has a great write up that talks… Continue reading

The latest rumor about Apple is that its new gen version of iPod, the iPod Nano 7G might feature a camera as well. Details are not available about how powerful the camera is but the folks over at Apple Pro, have released a picture, of what looks like a patent file of the iPod Nano 7G. And it convincingly has a camera neatly tucked into the corner. Would it just… Continue reading

Dave Copeland has an amazing write up on RWW on LinkedIn. I like using Twitter. I tolerate Facebook because I have to. And I’m on Google+ because everyone says I should be. That explains a lot. The article speaks about how things like scratch-back recommendations (I give you one, you give me back kind) can damage your profile. I have seen it on many people’s profile where they request for… Continue reading

I’m sure you would’ve come across several online marketing folks who would insist to do a Press Release every couple of months (sometimes even every week) and gladly spent thousands of dollars on it. Little do they know that Press Releases are a waste of time, if you don’t use them the right way. And sending one every month for every little thing that nobody cared for tells that you… Continue reading

In online marketing,  we often hear this word “Website Authority” repeated time and again. Especially from Google folks! Website authority remains a vague word (like many other phrases) even today. All we have are clues that suggests what it might mean for a website. It’s a mix of social media metrics, search engine optimization and other website traffic signals. Phoenix based SEO company, Vertical Measures has published an amazing infographic… Continue reading

Or regret. When ever I talk to brands about leveraging social media (sounds cliché eh?) for SEO, people have this “Oh no! Not again…” look on their faces. “We’ve tried it. Never worked!” – quips one. And they’re right. But they were mis-informed probably, that they left it soon. Here’s the thing. Gone are those days, where you could sell things off quickly on the internet. You can do it… Continue reading

Google’s latest algorithm change has left webmasters puzzled. Like always, Google is using its scare-tactics to webmasters, to drive the point. This time, if your website is “infested” with advertisements, your site is going down the drain in no time, better clean them up before the big G screws you. Matt Cutts, posted an article today on the Google blog, saying that they are going to “ignore” websites with a… Continue reading

“Life is nothing but a competition to be the criminal rather than the victim.” – Bertrand Russell Market is HUGE. Competition is hard. And if you want to rise above the rest and attract MORE clients in NO time, you have to “show” you are the best. Did you notice something there? I didn’t say “prove”; rather I said “show”. Why? Here’s a lesson for you to learn. Marketing… Continue reading

In-house or Outsourced SEO? Long debated question. If you have a brand and assuming that you’re serious with its online marketing efforts, there is no one good reason, why you shouldn’t have an in-house SEO team. You could be an established company with several brands, a start up, or a media agency. Having an in-house online marketing team is in my opinion a far better option if you’re looking for… Continue reading