Just logged off from the Google Webmasters Tricks and Treats event and it was fun and tiring ! The session started off with presentations from Googlers on various topics such as “Myths in SEO” and ended with a vibrant question answer session on the Google Moderator tool. The panel was awesome with Matt Cutts and Adam Lasnik in the lead, and some 400 plus SEO’s and Webmasters in the chat… Continue reading

I mean it. Really. Vanessa Fox (ex-googler) explains why there are two Page Ranks, and why the real page rank is not what you see on the toolbar, and why the toolbar PR is irrelevant at least when calculating your SERPs positions. The two pageranks are – 1 – The toolbar PR (what you and me are allowed to see) and 2 – The internal Google PR (which seems to… Continue reading

Was talking to a webmaster friend yesterday and he asked me if the All in One SEO plugin is really doing any good. The reason was that he’ve been using the All in One plugin and could not really find out any significant results with it. I asked him what he did with him, to which he replied that he had installed it and is waiting for the results. Ahha…I… Continue reading

Gone are the days when SEO Tools was al about page rank checks and keword density checks. Today we have seo tools to analyze backlinks, wikipedia links, digg submissions, delicious bookmarks, neighborhood ip checks and all that external seo metrics.
Here’s a list of twelve such free tools that you can use to analyze the stats of your site.

SEO Digger [ Keyword Research, Rank Checker ] -… Continue reading

But, honestly, it’s fair to have one(or a few). Because there are lot of changes happening, and algorithm updates that it’s not possible for everyone to stay updated and tuned on SEO. Many of us bloggers have certain SEO misconceptions just because we haven’t updated ourselves, aligning to Google.

Here are some SEO misconceptions that I found common with more than one person while engaging in conversations with… Continue reading

There are of course a bunch of basic SEO elements that you should check your site for occasionally like the W3C validation, redirect errors, sitemap generation errors etc. These crop up unknowingly and are identified only when a problem occurs. Example – If you are using the All in One SEO plugin, in the settings there is an option to specify the xml file template. Now, if you had uploaded… Continue reading

Been speaking to a young blogger who asked me, “Isn’t all blogspot blogs owned by Google, so why don’t they promote it up the SERPs?”We’ll I’d be running out of job in that case, and I’m glad it’s not. But the answer is that Google wants an accurately indexed data that’s completely based on relevancy. It does want to show up the most relevant site/sites based on a keyword, be… Continue reading

It’s quite possible that some of your pages may not appear on SERPs at all while others do. The reason is simply because out of all the pages on your site, Google considers some to be important and some of them not. So if they are not appearing on Google SERPs that means that you’ve to do something about these pages that they appear on the SERPs. But how to?Why… Continue reading

Here’s another of the "Quick SEO Tips" series. Ten things to keep in mind while posting images on blogs.

Include the keyword in your image name.

Ex:- Instead of "DSC1234.jpg" it’s better to name it as "Make-money-online.jpg"

Never use characters/spaces in filenames as they will be encoded. Ex: – Instead of "DSC%20123cat.jpg" it’s better to name it "DSC-123cat.jpg"

Use the ALT tags

ALT tags are… Continue reading

For those of you who have done link building campaigns on an extensive scale would admit that the exercise by itself is a risky process because, the results are always based on experimentation. There are no hard and fast rules but experiments. For the same reason, I’m questioned by clients by – Why can’t I and Why don’t we try this – type.
My suggestion and advice would always revolve… Continue reading

Link building has always been associated with link exchanges, link request emails, link buying etc. Not any more. They’re all old-school stuff people try and waste their time on. Now since the social media revolution, there’s a whole new array of sites available that allows SEOs and webmasters to get some link juice from them for free. Now, these features will be taken for a ride, if given out freely… Continue reading

Link building is the trump card in SEO. As I have stated on many occasions, a wise and clever link building strategy can take care of a stupid on site optimized site. So even if everything on your site went wrong. Having a carefully planned link building strategy will rescue you and push you up the SERPs more than a good on site optimization strategy.

The only problem is… Continue reading

Hope you’re already aware of Image Optimization. Designers out there may immediately think about the gif format and image compression, but this is clearly not anything related to reducing image size.

SEO and images are a bit old school I agree. Gone are the days when you had to insert keywords into your ALT tags and get a better rank than your competitor.
In fact, Google has changed it’s… Continue reading

Did you ever had an opportunity to Google your name/product/service/company name and come up with a negative result? An abuse or some comments on a sleazy site? Cases of damaged/torn online reputation have been reported more than any other time these days.

With lot of UGC (User Generated Content) thrown up these days, the possibilities of your online reputation getting damaged is high. Online Reputation Management is important for… Continue reading

One of the things that gathers moss as we go along is the site design. And it’s even worse with blogs. Wordpress unfortunately has got lot of plugins and frills available for free, that we all keep on adding them until one day we find that it’s all biting back on the blog.

For instance, all the styling and the plugins we add, do you have any idea how… Continue reading