One of the problems that real estate agents struggle with regularly is producing great content using the right keywords. Part of the struggle is to find keywords with enough search volume to make them worth using and terms that your potential buyers and sellers will actually type into a search engine. Here are six tips that will help.

1. Use Google Autocomplete

gogole autocomplete

An often overlooked way to find long-and-short-tail keywords is to use Google Autocomplete. Start by typing the name of your city in Google followed by the word real estate and see what Google suggests. For example, if you enter “Toronto real estate,” then Google autocomplete:

  • Toronto real estate market
  • Toronto real estate listings
  • Toronto real estate board
  • Toronto real estate prices

2. Try a Keyword Finder Tool


You may also want to try a keyword finder tool. These tools provide a list of keywords and keyword phrases related to your real estate business. Many of these tools let you start the process for free along with customizing the results based on a variety of criteria. Using the tool can also be a great way to jog your memory about other keywords that you might want to use.

3. Mine a Frequently Asked Question List

Look on social media or another website to find questions about your community or a particular neighborhood in it. Then, take the main words out of the questions and use them as your keywords. While you are there, if it is a public forum, then answer a few to prove that you are knowledgeable about your community.

4. Run an Analysis on Your Competitor’s Site

Analyze your competitor’s site to see what keywords they are using. You can try doing this analysis manually while mining their site for new ideas to write about or use a keyword density analysis tool to find them for you automatically.

5. Use Google Ads’ Keyword Planner Tool

Even if you are too broke to buy a Google Ad, there keyword planner tool can be a real asset in finding new keywords to use. It is located under the wrench icon on the top of your Google Ad account. Using this tool also provides you with the historical search traffic for the term or phrase that you are thinking about using.

6. Brainstorm

You should always keep a notepad handy. Then, when you are listening to a client talk, a business presentation or engaged in another activity related to your business and you start noticing a person using the same series of words many times jot them down. These often make great choices to use as keywords because it is the way that your targeted audience is communicating.

Now that you know where to find great content for your marketing, you are likely to be busier than ever before. The system makes it easy to send messages to prospective clients, keep a daily to-do list and find out if you are meeting your near-term and long-term goals. Therefore, make sure to use Ixact Contact to keep yourself and your team organized so that you have time to create content using your chosen keywords.