Its one question everybody wants an answer for. How do people get thousands of followers on Twitter within a short span of time? Why not me? I spent all the time on Twitter but it doesn’t help. How do I get more followers in less time?
Followers are like money. If you don’t have followers, people think that you’re not important, while actually you might be. And since Twitter is… Continue reading
I’m sure you would’ve come across several online marketing folks who would insist to do a Press Release every couple of months (sometimes even every week) and gladly spent thousands of dollars on it. Little do they know that Press Releases are a waste of time, if you don’t use them the right way. And sending one every month for every little thing that nobody cared for tells that you… Continue reading
In online marketing, we often hear this word “Website Authority” repeated time and again. Especially from Google folks! Website authority remains a vague word (like many other phrases) even today. All we have are clues that suggests what it might mean for a website. It’s a mix of social media metrics, search engine optimization and other website traffic signals. Phoenix based SEO company, Vertical Measures has published an amazing infographic… Continue reading
Or regret. When ever I talk to brands about leveraging social media (sounds cliché eh?) for SEO, people have this “Oh no! Not again…” look on their faces. “We’ve tried it. Never worked!” – quips one. And they’re right. But they were mis-informed probably, that they left it soon. Here’s the thing. Gone are those days, where you could sell things off quickly on the internet. You can do it… Continue reading
Google’s latest algorithm change has left webmasters puzzled. Like always, Google is using its scare-tactics to webmasters, to drive the point. This time, if your website is “infested” with advertisements, your site is going down the drain in no time, better clean them up before the big G screws you. Matt Cutts, posted an article today on the Google blog, saying that they are going to “ignore” websites with a… Continue reading
“Life is nothing but a competition to be the criminal rather than the victim.” – Bertrand Russell Market is HUGE. Competition is hard. And if you want to rise above the rest and attract MORE clients in NO time, you have to “show” you are the best. Did you notice something there? I didn’t say “prove”; rather I said “show”. Why? Here’s a lesson for you to learn. Marketing… Continue reading
In-house or Outsourced SEO? Long debated question. If you have a brand and assuming that you’re serious with its online marketing efforts, there is no one good reason, why you shouldn’t have an in-house SEO team. You could be an established company with several brands, a start up, or a media agency. Having an in-house online marketing team is in my opinion a far better option if you’re looking for… Continue reading
Although Google has been implementing thousands of changes to its algorithm every now and then (which every SEO wish they knew), there has never been one as notorious as Google Panda. The Panda update was a series of known and unknown changes in the Google algorithm starting from around February 22nd, 2011. There has been minor and major changes afterwards, sometimes penalizing and sometimes helping websites bounce back their traffic… Continue reading
So, I was talking to this website owner the other day. His site had a problem. Couple of years ago, his site was ranking number one for certain keywords, but recently he has dropped significantly in ranks and newer websites have taken over on Google for the same keyword. It was a pretty authoritative website (and an amazing domain name) and I had known it for a while for being… Continue reading
Keeping its tradition of supporting the elections, Google today announced its exclusive 2012 News upate section. Google News launched an Elections section on its homepage which will organize and present elections coverage as it grows through the general election – Tuesday, November 6, 2012. The Elections section will be visible by default for all US users and will be located beneath the Health section. It will bring readers the latest… Continue reading
When you go through search engine optimization audits for different websites, you can find that there seems to be a pattern in many of the less-optimized websites. Most of the times, certain SEO elements are ignored because they are not perceived as important as others. Sadly, had these SEO metrics been taken care of, it would’ve scored these websites a ten on ten. And that worries me as an SEO… Continue reading